93.5 RED FM gets J. Walter Thompson on board

National, July 11, 2017: 93.5 Red FM has handed over its creative mandate to J. Walter Thompson India, South Asia’s leading and most admired marketing communications agency. 93.5 Red FM is India’s largest and most awarded private radio network.

Talking about the new association Nisha Narayanan, COO 93.5 Red FM says, “We welcome JWT Delhi as our brand partners for the RED FM Network. We were really impressed with JWT’s young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at RED to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of ‘Brand RED’. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration.”

Rajat Uppal, National Marketing Head, 93.5 Red FM asserts, "After a month-long pitch process that involved 6 creative agencies, we are excited to have JWT Delhi on-board as our creative partner for the RED FM Network. We look forward to them bringing in their diverse expertise in advertising to a leader radio brand like ours. With the best creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for brand ‘RED’. I am sure they are equally excited to work on a young brand like ours, which allows them to experiment and explore under the positioning of ‘Bajaate Raho’!"

Joy Chauhan, Sr. Vice President and Managing Partner, J Walter Thompson Delhi added, “We are absolutely thrilled to win the creative mandate for Red FM. This has been one of the most interesting wins for us in the recent past. When you create work for a brand like Red FM the challenges are very different. It's like, a creative agency presenting work to another creative agency. Red FM proudly owns, the most differentiated positioning in the FM radio category. Our mandate is very clear, how to elevate a very sharp promise to the next level and more importantly, how to extend it, beyond the radio frequencies to other mediums. A large part of our creative talent is under 30 years of age, so no prizes for guessing how excited they are to lay their hands on a brand like Red FM. Let's Bajaate Raho!”

About 93.5 Red FM:

We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are Red FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at Red FM we always speak up for the right, for the people.

Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently, we don’t follow the herd and it’s testament to the fact that Red FM boasts of over 169 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs. 

About J. Walter Thompson India:

J. Walter Thompson India, the leading integrated communications company, specializing in Advertising, Digital, Activation, Public Relations, Direct Marketing, Design, Social and Rural Communications. It operates through offices in six cities and partners India’s best and most admired blue chip clients including Aditya Birla Group, Airtel, Diageo, Exide, Ford, Godrej, GSK Consumer Healthcare, Hindustan Unilever, Hero Moto Corp, ITC, Kellogg’s, Nestle, Nokia, PepsiCo, UB and among others.

J. Walter Thompson India has won accolades across national and international award shows, making it the most awarded agency at Goafest, Cannes, Clio and Spikes Asia in the past.
J. Walter Thompson India is known for winning at Cannes India’s very first: Grand Prix, Integrated Titanium, Design Gold, Promo Gold, Film Gold and Film Craft Gold. As well as India’s first Adfest Agency of the year 2010; India’s first Planning Grand Prix – The Jay Chiat Planning Award; and WPP’s Crème de la crème Award.

 J. Walter Thompson’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com/india

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