Top Categories Lifestyle, Home & Kitchen and Electronics to be on flat 60%-80% discounts
The 8-day long sale will be on till July 16th, with products available at a flat discount of 60% to 80%. Keeping in mind the success of the previous sales, the brand has changed its focus to categories like Lifestyle, Fashion, Home and Kitchen and Beauty from Auto, and Electronics, this month. The new sale is expected to see about a 10% growth in orders and 25%-day conversion.
Commenting on the sale, Mr. Nitin Kochhar, Sr. VP, Categories, said, “Our Super Bargain Sale this February had performed exceptionally well and we received more visits and orders than we expected. This time, we have curated our best-selling products for our valued customers so that we give them the best quality at the best prices. The product range includes our top categories like Home & Kitchen, Lifestyle and Electronics which will be available at flat 60-80% discount. We are promising our consumers quality checked - Surety products at super bargain prices so they do not have to worry either about value or quality.”
The brand is also planning a mix of ATL and digital activities to promote this campaign. A pre-buzz about the sale will start from July 6th on ShopClues’ digital platform to announce the Sale, followed by various digital videos on July 8th to launch the Sale. The ATL (TV, print and radio) will begin from 12th July.
Aside from this, all State Bank of India customers can use their Debit & Credit Cards to avail instant discounts of 5% on a minimum purchase transaction of Rs. 3000. This offer is valid from 8th July to 16th July 2017 and entitles the customer to a maximum discount of Rs. 1000.
Furthermore, Mobikwik is offering 10% SuperCash with a max Cashback of Rs 300 on all purchases through their wallet during the Sale.
About ShopClues:
Headquartered in Gurgaon, ShopClues was founded in 2011, as a preferred e-commerce destination for Real India - Buyers and Sellers in tier 2, tier 3, 4 cities and beyond.
With more than 100 million monthly visits, over 20 million listed products, 6,00,000 + merchants, over 7000 online brand stores, ShopClues services 30,000 pin codes across India.
Spearheaded by Sanjay Sethi & Radhika Aggarwal, ShopClues (an Indian subsidiary of Clues Network Inc., a US Corporation) was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC Pte Ltd. Other investors include Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners.
For more information, please visit – www.shopclues.com