· ‘Padman’ Akshay turns ‘PowerWalk’ Man’ – Power Walks on Max Bupa’s first of its kind machine that generates electricity through walking· Akshay flags off the annual Max Bupa walkathon; urges Indians to put their health first
· 7 km competitive category, Power Walk, introduced in India through the event
· Actor and VJ Rannvijay becomes the first ever Ambassador of Power Walk in India
· Wellness enthusiasts, Sucheta Pal and Mickey Mehta kept the participants entertained with fitness activities
Mumbai, February 4, 2018: With the aim to motivate people to lead healthier more successful lives, Max Bupa hosted the 6th edition of its flagship event, Max Bupa Walk for Health in Mumbai today. The annual much-awaited annual walkathon was flagged off by Bollywood’s fittest actor Akshay Kumar, along with Max Bupa’s MD & CEO, Ashish Mehrotra.
The latest edition of the event introduced an internationally recognized and popular form of Walking – Power Walk – in India, under a competitive category of 7km, which was flagged off by one of the most celebrated youth icons Rannvijay Singh. The mega health event also saw participation from India’s leading Holistic Health Guru, Dr. Mickey Mehta and International Zumba Education Specialist and Master Trainer for India Sucheta Pal.
Max Bupa Walk for Health is a first of its kind initiative which has been educating Indians about the benefits of walking to bring about a positive and long-term sustainable behavioral change in their health and overall wellbeing. The mega event was held at the popular city hotspot SNDT Women's University in Juhu. This year, the event also endeavored to educate people to walk for the health of their city and the environment while walking for their own health. To this end, Max Bupa unveiled a first of its kind specially engineered PowerWalk Machine that generates electricity/ power through human steps.
Demonstrating his commitment to his and the city’s health at the Max Bupa Walk For Health 2018, and taking the PowerWalk concept to a whole new level, Akshay Kumar Power Walked on the Max Bupa machine to generate electricity. The actor also stressed on the dual health benefits of such an innovative PowerWalk Machine on physical health and the environment (saving natural resources consumed in generating electricity) and urged Mumbaikars to take up the intense form of walking.
Bollywood’s fittest superstar Akshay Kumar said, “There is absolutely no excuse for ignoring one’s health, we've got one body, one heart, one chance, lets live it like we're scared of losing it. Fitness is not about showing off six pack abs built from a bottle full of enhancers. Fitness is about becoming the best version of You, no matter what level you may be at, level 1 is better than 0. So, I urge one & all to respect the body God has gifted you with, and become the healthy person you've always wanted to be. I'm not asking anyone to spend lakhs on gym memberships, all I'm saying is make the most of what’s around you. Let’s be honest, walking is free!! This is the second time I am being a part of this fantastic initiative called "Max Bupa Walk For Health" that encourages individuals as well as families to adopt the healthy habit of walking.”
Ashish Mehrotra, MD and CEO, Max Bupa said, “With each passing year we see more enthusiastic participation from Mumbaikars at Max Bupa Walk For Health. It is great to see so many Mumbaikars coming together – alone, with family and friends – to demonstrate their commitment towards a healthier self. We’ve always given people newer, more exciting reasons to walk for their health and with the introduction of Power Walk in India at the 6th edition of Max Bupa Walk For Health, we are sure more and more Indians will be inclined to try their hands at the intensive work-out that can enhance one’s over well being. The first ever competitive power walk in India at Max Bupa Walk For Health saw massive participation and I congratulate the winners and all participants on being the pioneers for the category in India. Max Bupa Walk For Health Season 6 is just the beginning of Power Walk in India and I am sure this avatar of walking will become very popular with fitness-conscious Indians.”
Bollywood actor and one of the fittest youth icons, Rannvijay Singh, who is the face of the 7 kilometer Power Walk held at the Max Bupa Walk For Health in Mumbai said, “It doesn’t take a lot to stay healthy but people simply lack the motivation to get started and stay committed to their fitness regime. The first and easiest step to good health is walking for just 30 minutes a day. I am thrilled to be a part of Max Bupa Walk for Health since it’s a serious commitment towards building a healthier India and encouraging the young and old to walk more for a fitter tomorrow. I am particularly excited about the 6th season of Max Bupa Walk for Health since its introducing the concept of ‘Power Walk’ for the first time in India. The 7 kilometer competitive ‘Power Walk’ was truly competitive, challenging and at the same time rewarding for all the participants.”
Over the last 5 years, the initiative has garnered support from a number of celebrities, health and fitness enthusiasts, social activists, politicians and sports personalities such as Akshay Kumar, Kangana Ranaut,Saif Ali Khan,Sania Mirza, Shilpa Shetty, Sonam Kapoor, Anupam Kher, Anurag Kashyap, Kunal Kapoor and Smriti Irani among others.
Aside from the 5 kilometer and 2 kilometer walk for families, there was plenty of action at the Max Bupa Walk for Health event to amplify the fun quotient - Zumba dance session, RJ on stage, music, food, free health checks and live performances. Kids got to meet their favourite cartoon characters Motu, Patlu and Dora. Walkers also participated in exciting on spot contests at the venue and won prizes. Participants from several leading NGOs, walking groups and communities, corporates and colleges added diversity and colour to the event. Extending great trust, a host of popular brands like Green Sole, Nickelodeon, GoQii, FitPass, Bookmyshow, Lets Walk Gurgaon etc. have also joined the initiative.
Max Bupa Health Insurance
Max Bupa is a 51:49, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with over 70 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1900 people and its network of 29 offices across 19 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa, Gurugram, Lucknow, Vadodara, Thane and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 4000 top quality hospitals and healthcare. Over the last seven years, Max Bupa has introduced many innovative offerings that cater to the evolving health needs of various customer segments. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.