Aims at promoting a sustainable future for our planet by engaging young audience through a mélange of art and cultureMumbai, February 09, 2018: Bajaj Electricals Ltd., India’s leading consumer durable and lighting company, has yet again partnered with the Kala Ghoda Arts Festival 2018 for the second consecutive year as the presenting sponsor. Bajaj Electricals integration with the festival aims to support the ‘go-green’ theme and strengthen its connect with the youth. The nine day multicultural festival is scheduled from February 03, 2018 to February 11, 2018 in Mumbai.
Every nook and corner of this South Mumbai’s festival promises to provide a never-before experience to the audience through multiple activities, craft stalls, amazing performances and cuisines.
Bajaj Electrical has again designed some interesting installations for the attendees to be inspired, be comforted and get indulge into their creative expressions.
Bajaj Electricals Hara Ghoda - Corresponding to the theme this year, Hara Ghoda - the preservance of nature through art, Bajaj has created a beautiful art of a Horse with Bajaj LED Lights with the aim of transforming a fast growing concrete unsustainable terrain into a green landscape as it rides with a mission to spread the message of sustainable greener world.
Bajaj Electricals Tunnel - For an unforgettable ramp to art lovers, Bajaj has created an 80 feet long tunnel made full of energy efficient LED Lights promoting greener and sustainable future.
Bajaj Wishing Tree - The festival goers will also witness an exclusively designed wishing tree where 1000 LED Bulbs are installed which consumes 0.5k watt energy.
Bajaj Electricals “Kitaab” – Understanding the electricity problems in rural areas and small towns, this year Bajaj Electricals is promoting education for children by creating a special place “Kitaab” using solar energy and LED bulbs supporting the initiative where children can study at night.
Bajaj Electricals Lounge - From a beautiful combination of nature, lights and technology with Bajaj Electricals Lights, appliances, coolers and fans, Bajaj has created a lounge, where art lovers can relax and take a break from being wowed by all the art around.
Bajaj Electricals being the exclusive appliance partner has also organized a cookery workshop with the celebrity chefs where visitors can learn some scrumptious recipes using Bajaj’s most innovative appliances.
To revel the joy of music lovers, Bajaj Electricals has also sponsored Benny Dayal’s live concert.
Mr. Anant Bajaj, JMD, Bajaj Electricals, speaking about the event said, “We are extremely delighted to be associated with Kala Ghoda festival for the second time. It is a one stop destination for people interested in art, culture and literature. This partnership will strengthen our ties with the youth and reinforce our brand ethos, providing us a platform to drive the message of eco-friendliness and preservance of nature. With all the interesting installations our strong focus is to enhance overall consumer experiences which provide us a perfect platform for a larger brand connect.”
About Bajaj Electricals Ltd:
“Bajaj Electricals Limited, a trusted Indian company is a part of “Bajaj Group”. A globally renowned company, Bajaj Electricals is present across Consumer Products (Appliances, Fans and lighting), Luminaires, EPC (Illumination, Transmission Towers and Power Distribution) and Exports divisions. The company has 19 branch offices spread across the country with approximately 462 customer care centers and 100 exclusive showrooms called ‘Bajaj World’.
In addition Bajaj Electricals also has licensing agreement with Morphy Richards since 2003 to make, sell, market and distribute products under the brand name in India.