February 15, 2018, Mumbai:- USPL, the fastest growing celebrity led fashion retail company announced, popular Bollywood actress Jacqueline Fernandez as the new face of IMARA beginning Spring 2018. IMARA is a celebrity fashion line for women’s ethnic wear andwas conceptualized by USPL as a contemporary interpretation of the conventional with a refreshing take on ethnic designs.Jacqueline’s persona matches that of a modern Indian young girl with a charming personality known for her cool and confident style; all of which epitomizes the ethos of IMARA the brand. The highly successful actress cum entrepreneur is known for her trend setting fashion that has resonated well with the fashion conscious urban female youth.
Speaking on this new development, Anjana Reddy, Founder & CEO, USPL, said, “Jacqueline’s association with IMARA reflects the company’s strategic commitment to expanding its women’s ethnic wear. Our expansion strategy entails strengthening IMARA’s credentials as a brand that offers stylish classics with a contemporary fashion edge. Jacqueline’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will surely add to the salience of the brand in the coming years.”
“I am thrilled to collaborate with IMARA as the face of this extremely popular and successful brand. Above all, I look forward to working with the energetic team at USPL that has created this impressive fashion line for the young Indian women. IMARA, in a short span has developed an exclusive space for itself in this highly competitive women’s wear segment and it will be a challenging role that I will don,” said Jacqueline.
Launching in Spring 2018, the season’s line will showcase a range of silhouette’s, usage of fabric, ornamentation highlighting the ensembles in varied themes like Indigo, Monochrome, which will mirror Jacqueline’s inimitable fashion sense. The brand has an exhaustive collection, that would fit in the requirements of the modern Indian woman who is willing to explore her individual style quotient.
About IMARA
IMARA was launched in 2015 as a modern Indian adaptation of classics, from once upon a time. Experimenting with ethnic designs, it offers a modern yet contemporary fashion, for the young and the stylish. A line of clothing for the new Indian woman; smart and independent, open and free.
IMARA is a women’s ethnic fashion brand and conceptualized by USPL (Universal Sportsbiz Private Limited), an Accel Partners portfolio company and is India’s first celebrity commerce company.
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