• Aprilia Storm uniquely designed for youth, integrates fun riding in their daily lives
• Innovative mobile connectivity feature introduced for Vespa and Aprilia to empower riders to operate and control the scooters through a mobile app
• Newer possibilities and a wider portfolio to further propel Piaggio India’s rapid 2W growth story on the back of its differentiated strategy
Delhi, 7th Feb 2018: Riding on the success of its Group brands in India, Piaggio India today launched the Aprilia SR 125, unveiled the Aprilia Storm and introduced an innovative smart mobile connectivity feature for Vespa and Aprilia scooters. With these unique offerings on display at Piaggio’s Pavilion at the Auto Expo 2018, Piaggio is growing its portfolio across segments to offer more possibilities, newer categories and unique technology innovations to patrons in India.
Piaggio India’s 2-wheeler business witnessed accelerated growth in the year 2017 with the company’s innovative range of premium differentiated products seeing high traction across the country. With the latest introductions at the Auto Expo 2018, the company is aiming to further boost its India growth story and is complementing the same by rapidly growing its Motoplex format dealership to bring its products closer to customers across the geography.
The Aprilia brand of racing DNA came to India 2-years ago to offer a Fun-riding experience through the first-of-its-kind category-creators, cross-overs, high performance, big wheeled scooters - SR 150 and Race. The testimony to these extraordinary product propositions was ‘Scooter of Year Awards’ received from some of the most reputed publications through the year. Today, the range gets extended with the Aprilia SR 125 which comes with a 125 cc, 3 valve engine, 14-inch big wheels and wider tyres continuing the Fun-riding experience. Its attractive exterior theme with new colours makes it a stunner while a longer seat and a raised grab handle deliver extra comfort to the rider as well as the pillion. Priced at Rs. 65,310/- ex showroom Pune, the Aprilia SR 125 will be available across Aprilia and Vespa dealerships in India.The Aprilia story continues with the Aprilia Storm, which is specially designed for the youth. The dynamic exterior theme with vibrant colours, 12-inch wheels with wide terrain tyres, high powered 125 cc engine and customisation through accessories makes it a unique experience from Aprilia to the Fun loving generation Z of today.
In yet another category first to its credit, Piaggio launched a mobile connectivity app at the Auto Expo 2018 which will empower riders to operate and control features of Vespa and Aprilia through their mobile phones. To be available on the android and IOS platform soon, this smart feature can be installed by a simple download on the mobile phone, connecting the bike either manually or through a QR code. All the information related to the bike is stored on the feature and riders can find, navigate and follow their bikes using the smart connectivity app. It is also equipped with a panic alert feature, wherein riders can reach out to the registered number configured with the current location and ask for help in case of an emergency. Additionally, one can book a service on the app, locate nearby service stations, petrol pumps and connect with customer care executives.
Also on display at the Piaggio Pavilion were Piaggio’s other global propositions such as Vespa GTS, Aprilia RS 150, Tuono 150 and its next generation technology offering, the Vespa Elettrica.
Commenting on this occasion, Mr. Diego Graffi, Managing Director and CEO, Piaggio India said, “Our aim is to introduce products which cut across categories and fulfil the needs of our exclusive customer segments across the country. With these launches, we continue our legacy of creating new categories in India and expanding our footprint across the geography, while also further strengthening our differentiated strategy with new innovations like the smart connectivity feature.”
About Piaggio Vehicles Private Limited:
Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884, leader of the European powered two-wheeler market. The Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé.
Piaggio invented the Vespa in 1946. Having successfully established itself in the world-wide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, where it manufactures the iconic Vespa and game changer Aprilia alongside a range of 3 and 4 wheeled commercial vehicles at a separate manufacturing facility in Baramati.
Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.
Moto Guzzi is one of the oldest and most respected brands in motorcycle history, a legendary Italian brand beloved the world over for its legendary motorcycles. Established in 1921, and acquired at the end of 2004 by the Piaggio Group, Moto Guzzi has operated continuously for 95 years at the same factory in Mandello del Lario, with its fully stocked museum on the “Eagle brand - the site is one of the most popular destinations for bikers from all over the world. The emblem of a culture and capability of building unique bikes, the Moto Guzzi models are still assembled by hand in the Mandello del Lario plant.