Mumbai, February 07, 2018: Cycle Pure Agarbathies, from NR Group, the agarbathi to aerospace conglomerate, offered an opportunity to many of its retailers to meet - Mr Amitabh Bachchan (brand ambassador) by participating in their latest mega event ‘Meet the Legend’., held at Mumbai recently.
The contest to qualify for this event was held from Aug 1st, 2017 to Oct 15th, 2017. About 50000 retailers participated and at the end 550 winners were chosen. This is for the very first time, that the brand has on-boarded their brand ambassador, Mr Amitabh Bachchan to interact with their retailers
Through this campaign Cycle Pure agarbathies showcased how they helped their trade partners to meet their all-time favourite hero and a legendary actor. This contest and subsequent event helped Cycle Pure Agarbathies to further cement their trade relations across the country.
Commenting on this Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Cycle Pure has always been helping its partners, be it customers, employees or retailers in various ways possible. As a part of the contest, we got Mr Amitabh Bachchan on board to meet the lucky winners. We will continue to innovate to come up with something new each time which motivates and strengthens our bonds with our customers, employees an distributors and retailers.
Meet the legend contest was held for all retailers across India. The contest was conducted State-wise after which Zonal finals, in all the 5 zones (Central, EAST North West & South) were done, and from the zonal finals, the winners for the mega event were selected.
About NR Group
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group