A unique concept here, Storytel began its journey from Sweden and it has more than 500,000 subscribers across nine countries including India. A leading platform for audio-books in Europe, Storytel India is entering the country with a strong focus on Indian languages – currently in Hindi and Marathi – besides English. Having invested in building its own production capacity, the company has its own production studio and a pool of well-known voice artists from movies, theatre and TV background on its panel.
Recently, Storytel has tied up with Bharatiya Digital Party (BhaDiPa) for their short film ‘Aai, Privacy & Me for promotion of the audiobook application. The short film is a Marathi comic sequence running in 8 mins 25 secs where the Aai (mother) constantly nags her children and takes away their privacy until they got hooked her on the Storytel application.
Below is the link for your reference:
About Storytel (Important milestones):
- Storytel has recently announced partnership with Rajkamal Prakashan, Karadi Tales, Harper Collins, Penguin Random House, Duckbill and Vani
- The audio book application made its India debut at the prestigious World Book Fair in New Delhi where they placed audio book streaming booths
- The company recently announced their 100th audio book with Rajkamal Prakashan
Founded in 2005 by Jonas Tellander and Jon Hauksson. After the merger with Massolit Förlagsgrupp in 2015, Storytel was listed on the stock market (Aktietorget). Storytel India is headed by Yogesh Dashrath – a storyteller by passion and keen to bring alive stories that dot and resonate with the Indian landscape. The company aims to build a strong repertoire of original content spanning genres such as fiction, romance, thriller, spirituality, horror, drama, children and adventure among others.
Link to the website: https://www.storytel.in