21st February 2018, Mumbai: Mahashivratri, the festival of overcoming darkness and ignorance in life is often observed by remembering Lord Shiva and chanting prayers. Devotees observe fasts and lot of them practice meditation . This year MY FM celebrated the festival musically in Nasik.
In the early hours of morning at 7:30am, 104.2 MYFM with 104 tabla players offered a muscial ordination to Lord Shiv at Swayambhu Someshwashwar Temple; the oldest temple in Nasik. The team of MYFM, 104 tabla players along with the devotees of Lord Shiv welcomed and offered their prayers in the form of Taal ( a musical note). The 35 minutes of musical journey was made enchanting & a divine experience for everyone present at the venue. The RJ’s were live throughout the occasion.
The festival witnessed luminary from Nasik such as CP ; Mr. Ravindra Singal and numerous other MLAs who graced the occasion with their presence.
The event was covered by various media houses such as National Marathi News channel like ABP Majha, IBN Lokmat, Zee 24 hours and SAM TV.
Commenting on the initiative, Mr. Rahul Namjoshi, Business Head, MY FM said, “ MY FM is full of pride on this occasion. We felt delighted to have conducted such a pious celebration which was filled with divinity, charisma and magic. There was divinity all around and we were delighted that we could devote Lord Shiva with this little unusual effort from our side.”
About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes