The video chronicles thoughts women have & mean vs. what they actually say
Click HERE to watch the Video
December 16, 2016: The power girls of B town Gul Panag and Shruti Seth, have come together and curated the first of its kind female centric event called ‘Festivelle’ organized by women, for women. To promote the event, Festivelle has partnered with Pocket Acesto launch a video- What women mean v.s What they say featuring Gul and Shruti as the protagonists.
The video is an interesting and honest take on everyday situations that women go through, how as a woman she would want to react but how she eventually deals with that situation.
Besides this video, Pocket Aces has also published articles on FilterCopy by the co-creators of ‘Festivelle’ talking about what both personally believe in and stand for.
On partnering with Pocket Aces, Shruti Seth, Co-creator, Festivelle said, “Our partnership with Pocketaces/filtercopy has been delightful. The content has been kickass and so well executed. Thank you for adding so much value to Festivelle.”
Gul Panag, Co-creator, Festivelle, commenting on this unique initiative said, “I love what Filter Copy is doing! Here's to more such collaborations.”
Gul Panag added - "Often, women find it hard to be able to speak their minds and are busy juggling several things together. This video with FilterCopy has made sure that we conveyed the message that it's okay for women to take a break and that they should always be able to speak their mind. And that's exactly the message of Festivelle as well."
Commenting on the partnership with ‘Festivelle’, Aditi Shrivastava, Co-Founder, Pocket Acessaid, “Festivelle is a fresh and much-required initiative, and we are glad to be partnering with them. Women constitute over 50% of FilterCopy’s audience - they love content that they can relate to, engage with, and create conversations around. Festivelle’s motto – taking a break – is relatable to every woman, and this is exactly what prompted us to be involved. Seeing Gul and Shruti in every day, accessible situations is what has made the video really work.” Aditi is also a panelist at Festivelle, and will be talking to women about managing their personal finances better.
With the intent to celebrate womanhood, this event will bring to women music, comedy, spa sessions, fun conversations, food, shopping and much more. Festivelle will give women the opportunity to spend 2 days amidst revelry and celebration.
You can now book your tickets to the Festivelle on Bookmyshow.com and take that time off with your girls!
About Festivelle: Festivelle, created & owned by Shruti Seth & Gul Panag is the first ever crowd sourced 2- day cultural fest of women, for women, by women. By gathering ideas they hope to get the attendees involved in building the festival right from the start. From inputs about what activities they should incorporate to which artists/speakers the attendees would like to watch, to what their preferences would be in terms of food, drink, shopping etc they aim to create an atmosphere that makes every attendee invested in the festival at some level.
About Pocket Aces: Pocket Aces is one of the fastest growing digital entertainment companies in India today. The company conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). Pocket Aces has a weekly reach of over 25 million, has clocked over 200 million video views in the last 15 months, and is quickly becoming the digital company of choice for Indian advertisers. Pocket Aces uses data analytics extensively to create and analyze content, understand audiences, and optimize distribution and marketing spends.
About FilterCopy: FilterCopy is Pocket Aces’ shareable content platform. It is one of the most popular digital brands in India today that offers snackable, mixed-media, millennial-focused, general interest content. The brand currently publishes 3-4 short videos/sketches and 60-80 articles every month. Filtercopy.com draws over 3 million people to its direct website every month.