dittoTV to partner with Idea Cellular for flagship entertainment app Idea Movie Club

January 31, 2017 (Mumbai):  New year begins on a happy note for all IDEA subscribers as their favorite live-streaming app dittoTV comes to Movies Club, now watch all your favorite TV shows, movies by just clicking on the dittoTV tab!
dittoTV, the live TV platform by Zee Digital Convergence Limited (ZDCL), has partnered with Idea for its flagship entertainment app Idea Movie Club to offer Idea subscribers access to a bouquet of 90+ premium live TV channels. Through the partnership, Idea Cellular, the country’s third largest telecom operator, offers its subscribers a subscription of dittoTV bundled with its data recharges and Movie Club packs.
Idea Movie Club is a free video streaming app offering unlimited access to music videos, movies and Hollywood, Bollywood and regional TV shows across 10+ different languages. The live TV channels offered by the app can be accessed via ditto TV, which is featured as a separate tab in the app. TV is the most familiar form of entertainment for people across the country and with dittoTV, Idea subscribers can watch their favorite shows live as they air on the go.
Commenting on this announcement, Ms. Archana Anand, Business Head, dittoTV said, “With dittoTV, our aim is to bring Live TV within the reach of every Indian and help them access a rich portfolio of content across genres and languages. With this collaboration, Idea customers can watch their favorite TV shows live anytime, anywhere, on any internet enabled device, along with all the other wonderful video and movies content offered by the Idea Movie Club app. This is a fantastic option especially for working professionals who are constantly on-the-go and hostel students who may not have easy access to a TV set and would otherwise miss out on their favorite programmes.”
Positioned as ‘Desh ka TV’, dittoTV has several strategic partnerships in place to strengthen their reach across the country and democratize access to television. With dittoTV, users have access to entertainment on the go with 80+ live channels. dittoTV is available to users on both Android and iOS platforms. The subscription charges for the platform start from INR 20 per month
About dittoTV:
dittoTV is the OTT platform of Zee Digital Convergence Limited (ZDCL), which is the digital media arm of one of India's leading television, media and entertainment companies (ZEEL). dittoTV offers live streaming access to 80+ live channels including the entire Zee network bouquet, Sony, SAB TV, Aaj Tak and BBC. Subscription charges start from INR 20 for one month. Users can also access content by visiting www.dittotv.com
#BeesKaTV, #DeshKaTV
About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten 1, Ten 2, Ten 3, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD, Ten 1 HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, dittoTV and india.com. More information about ZEE and its businesses is available on http://ift.tt/1uJ9hJf

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