Viaan Industries Ltd to develop an arcade game for Eros’ Trinity Pictures’ first franchise Amole Gupte’s spy-superhero film SNIFF
Mumbai, January 31, 2017: Viaan Industries Ltd (BSE Scrip Code : 537524), a popular gaming company started by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra has entered in to a game development deal with Eros International a leading global company in the Indian film entertainment industry.
The Company will develop an arcade game for Eros’s Trinity Pictures first franchise- SNIFF directed by Amole Gupte.
A first for any Bollywood film, an arcade game for the spy-superhero film Sniff directed by Amole Gupte, will be developed by Viaan Studios (A division of Viaan Industries), leading AAA game developers. Eros will reserve full rights to exploit, publish and market the game especially designed for the film, slated to release on May 5, 2017.
Commenting on this unique venture, Raj Kundra, Viaan Industries Ltd added, “Eros has always been a gamechanger in the industry and we are happy to partner with the studio to develop this unique arcade game that we hope will not only entertain but leave an indelible mark in the minds of gamers across the country”.
Ajit Thakur, CEO, Trinity Pictures said, “This exclusive arcade game is a natural progression towards delivering on our promise of building true franchises in India. We see good potential in Viaan Studios developing this customized arcade game, and not just another mobile game, which can be enjoyed by kids and adults alike. We will be soon launching the Sniff game for our audiences to experience the film’s characters and their exploits”.
Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has a competitive advantage through its extensive and growing movie library comprising of over 2,000 films, which include Hindi, Tamil, and other regional language films. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosintl.com