National, January 13th 2017: The Fastest Sportswear brand in the world - PUMA has launched their newIGNITE Limitless Extreme Hi Tech Shoes that is tailored to meet the unique demands of the citygoer. The IGNITE Limitless Hi shoes are the first style in the IGNITE Limitless collection. This shoe launch is a prelude to PUMA’s soon to be launched #RunTheStreets campaign which speaks to go-getters who follow their instincts and live life at full speed and the progressive IGNITE Limitless lives this message to the fullest!
Tech ExtremeInspired by the idea of ‘tailored performance,’ the IGNITE Limitless is tailored to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The overall design began with streetwear influences then added performance features and technologies. Exaggerated proportions are bold yet sleek with special interest paid to a clean use of textures and details: bonded edges, matte and shine play, collar height, and large, bold branding. The IGNITE Limitless platform also introduces the 4 key benefits of energy return, visibility, protection and dynamic fit.
Amped up with technical tailoring and street-ready dimensions, these bad boys are ready for the streets.Visibility is reinforced with 3M reflectivity on the heel and tongue. To keep it water tight, the toe cap is sealed with PU. And for that durability factor much needed for your everyday hustle, the midfoot cage is reinforced with Kevlar protective backing.
Comfort comes from the IGNITE FOAM midsole; PUMA’s proprietary superior cushioning that disperses impact while providing optimal responsiveness and energy return. The dramatic height with a TPU ankle cage creates a highly supportive fit. The red crystal rubber outsole provides full ground contact and traction without weighing you down. And because the city never stops no matter the hour, reflective details provide visibility in low light conditions.
This is your city. These are your streets. Own them and run them in the IGNITE Limitless Extreme Hi Tech shoes. The PUMA IGNITE Limitless Hi Tech Extreme shoes cost INR 14,999/-, and will be available onPUMA.com and PUMA stores.
#RunTheStreets