Makes its content offering all the more comprehensive and engaging for the discerning digital audience
Mumbai, January 12, 2017:
SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of ‘YOLO’ - You only live once, the first-ever regional language web-series on an OTT platform in India. Conceptualized and developed by Indian Magic Eye Pvt. Ltd.(IMEPL), ‘YOLO’ is a Marathi web-series that is centred around the coming-of-age story of four young adults – Choko, aka Shivraj Waichal, Sarika, aka Shivani Rangole, Rochak, aka Ruturaj Shinde and Pari, aka Shashwati Pimplikar.
‘YOLO’ launched on SonyLIV on January 11, 2017.
Directed by Sameer Vidwans, ‘YOLO’ is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.
The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.
‘YOLO’ not only enhances the entertainment options available to SonyLIV’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series
The launch of ‘YOLO’ is in sync with SonyLIV’s uplifted brand ethos of ‘We LIV to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLIV to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.
Link for the Episode: http://ift.tt/2ipg7rl
Comments:
Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India Pvt Ltd said,
“The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth.”
SonyLIV:
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 27 million app downloads, so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature.
Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.
Sony Pictures Networks India is in its 21st year in India.