Pune, 17 November 2017: Bauli, a symbol of Italian confectionary art, recently launched their first ever TVC in India for their signature product, Bauli Moonfils. Made from the finest ingredients, Bauli Moonfils are ready to eat cream-filled puff-rolls. Priding on a legacy of fine Italian baking, Bauli Moonfils are made from authentic Italian recipes filled with decadent and rich filling, and baked to perfection! Unique to this product is its crescent moon shape and its trademarked softness filled with rich cream. Bauli Moonfils are available in four delectable flavours – Choco cream, Strawberry, Vanilla & Orange.
The TVC displays an innocent and sweet story around the crescent moon shape and the softness of Moonfils, and begins with a little boy who in his all curiosity and naivety asks his mom one day where the moon disappears every morning. The mother, like most mothers tries to put off the question by quickly answering that the moon actually goes to the next-door bakery. In the bakery, the baker plays along and he lovingly creates and bakes Moonfils while the boy looks upon in total amazement. Until finally, the baker holds up a Moonfils and, lo and behold, the boy finds the moon he was looking for!
Commenting on the commercial, Rohit Malkani, Executive Creative Director, Saatchi & Saatchi said “For the film we played on the unique shape of Moonfils and created a story around it. It’s been a great ride and a fabulous immersion for us all! From croissant tasting and baking to sourcing the perfect looking chef for the film. Here’s hoping the film will have Bauli Moonfils flying off the shelves”!
Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has. This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups.”
Priced at Rs. 15 Bauli Moonfils are all set to give everyone an unforgettable experience leaving them wanting for more, to be found across retail stores and large format stores in India.
Link to ad: http://ift.tt/2BiDfPE
Agency Details –
Agency: Saatchi & Saatchi, Mumbai
Executive Creative Director: Rohit Malkani
Creative team: Sreeja Gopalakrishnan, Saurabh Sankpal
Agency Producer: Divyang Pandya
Account management: Savio Sequeira, Esha Gaur & Hetal Bhanushali
Account Planning: Srinivas Madala & Stuti Sikka
Production house: Prodigious
Director (film): Samir Tiwari
Head of Prodigious: Vandana Vatsa
Producer: Akshay Multani
Associate Producer: Apratim Bhatnagar
Director of photography: Vikash
Link to the TVC: Not ready
About Bauli S.p.A
Bauli, an Italian bakery & confectionary group was founded by Mr. Ruggero Bauli in Verona, Italy. Since 1922, Bauli has been the symbol of Italian confectionary art, pursuit of excellence being its guiding principle. Bauli being the leader in croissants; produces about 3 Million pieces per day in Italy! Apart from croissants; Bauli operates in holiday and ester cakes; everyday products like mini cakes, biscuits & crackers. Bauli’s dedication to quality is also recognized by third party accreditation companies who have granted certifications like ISO 9001 Vision, social accountability SA 8000 and workplace Safety certification OHSAS 18001.
About Bauli India Bakes & Sweets Pvt. Ltd.
Bauli India Bakes & Sweets Pvt. Ltd. Is a part of Bauli S.p.A, an Italian confectionary & Bakery operates in Holiday cakes, croissants, Minicakes & biscuits. In 2009, Bauli entered West Bengal through a Joint Venture, announcing their arrival in India. It started with the production of ready-to-eat, cream filled puff rolls. After receiving overwhelming response from East market, Bauli is now all set to enter rest of India with the entire range of soft fine puff rolls - BAULI MOONFILS. For more information, please visit www.bauli.in or follow us on Facebook at http://ift.tt/2zmpGxv