29th November 2017- National: Jaipur Rugs known for its exquisite rug designs offers a curated line-up of contemporary, transitional and eclectic carpets that is carefully handmade one knot at a time in rural India. Recently, design maestro Gauri Khan has exclusively designed the ‘Tattvam’ range for Jaipur Rugs where she directly worked with the rural artisans of Rajasthan. Inspired by the rustic countryside of India, ‘Tattvam’ has been hand-knotted by the local women artisans using the finest silk and wool rugs.
Each handwoven rug by Jaipur Rugs that passes through 180 hands, represents a blend of colours, textures, designs and perfects the timeless art of handmade luxury rugs. The new ‘Tattvam’ masterpiece collection, designed by Gauri Khan will be unveiled at Maison & Objet Paris in January 2018 which is the international authority for home decor, interior design, architecture and lifestyle culture and trends.
Every luxury carpet that is exported globally by Jaipur Rugs to over 135 cities is not just a piece of art to walk on, but connects the urban consumers with the emotions and stories of thousands of empowered weavers.
Jaipur Rugs, which started in 1978, is a family business that integrates current designs with the sustenance of our communities.
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About Jaipur Rugs
Jaipur Rugs is the story of thousands of empowered weavers. Integrating current designs with the sustenance of our communities, Jaipur Rugs brings weaver’s art directly to homes and delivers not just a carpet but the blessings of a family. Jaipur Rugs offers a curated line-up of contemporary to transitional and eclectic carpets handmade in rural India. Jaipur Rugs works with close to 40,000 artisans in 600 villages in India, providing families with sustainable livelihood at their door steps. Each of our rug passes through 180 hands, perfecting the timeless art of handmade rugs. We continue to work with over 2500 women yarn spinners from Bikaner to spin yarn on a rudimentary ‘charkha’, consciously choosing not to replace hundreds of hand-spinning jobs with machines. Our designs are grounded with the understanding of living spaces and intelligent functionality. A Jaipur Rugs consumer not only owns a piece of art that they can walk on, but also get connected with the emotions of the weavers imbued in each knot. Every rug brings to the cities the stories of its weaver and binds the lives at the grassroots with urban consumers.