Mumbai, November 15th, 2017:A celebrated name on the national and global live gig circuit, Ambili Menon has often been heralded as the “Live Queen!” Having conquered thousands of stages with her high-octane energy, Ambili is now focusing on increasing her digital audience by collaborating with Qyuki Media. With her debut original single “Behti Paaniyan,” she aims to show the audience a side to her no one’s ever seen before. She is raw and vulnerable; fierce and unbridled all at once!
Having written and composed the single herself, Ambili joins the talented bandwagon of women helming music projects today. Behti Paaniyan means flowing water. She intentionally uses the grammatically incorrect word “Paaniyan” as a way to express the angst of a broken heart. The song has an international hip-hop vibe and a refreshing duality in its overtones.
Sharing her experience behind making the song Ambili says, “Behti Paaniyan shows the two faces to be in love - fragile and doe-eyed; passionate and fiery! My aim is to create music that has a story to tell, which sets my music apart from anything else happening on the market currently. Qyuki Digital is an ideal platform for people like me who create independent music and I am glad to be a part of their august repertoire.”
Sagar Gokhale, COO, Qyuki Media said “ Ambili is a powerhouse of talent. Her live performances have so much energy and enthusiasm, it’s amazing to watch her on stage. At Qyuki, we always highlight talents such as hers as they not only capture the heart of the audiences offline but also online. Her latest single shows her in a completely new light, and we want to power that all the way through.”
The song Behti panniyan goes live on (awaiting)
The link of song: https //www.youtube.com/
About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital super stars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 7 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.