• https://musical. ly/en-US/ (world largest short video platform) is trending in India, 250K+ videos uploaded per day. Bollywood celebrities such as Shraddha Kapoor, Tiger Shroff, Shahid Kapoor and Disha Patani have already picked up this trend and are now a part of the musical.ly journey
• https://musical. ly/en-US/ is the new platform to fame for young grassroots level content creators in India - More than 250K videos are uploaded daily
• https://musical. ly/en-US/ muser event celebrated the success of the one of its kind first mobile audition (1 million online auditions) in Mumbai
Mumbai, 10 February 2018: World’s largest short video app musical.ly hosted an official Meet and Greet, along with an influencer party on February 10, in Westin Mumbai Garden City. The winners of #1MillionAudition were also announced during the Meet ‘n’ Greet event. The winner-musers from the four categories were given y prizes that totaled Rs. 10 million.