This February, Zindagi Announces ‘First South Korean ‘Descendants of the Sun’ & Be My Valentine Contest’

DID YOU KNOW • Valentine’s Day is celebrated differently in South Korea • Variations of the holiday are celebrated from February to April. • The gift-giving starts on February 14th, when it’s up to women to woo their men with chocolates, candies and flowers. • The tables turn on March 14th, known as White Day, when men not only shower their sweethearts with chocolates and flowers, but up the ante with a gift.

Mumbai, February, 2017: Valentine’s Day, the most romantic day in the year is around the corner. And while love is a universal emotion, it is expressed differently in different parts of the world. Zindagi is the only channel in India to showcase universal emotions and introduce new cultures to Indian audiences by bringing the best storytelling from across the globe to viewers in Hindi. To encourage its viewers to celebrate the month of love, Zindagi, the No. 1 Premium Entertainment Channel, brings to you the most successful romantic story from South Korea, ‘Descendants of the Sun’ starting 8^th February at 8 PM. Zindagi also announces the ‘Be My Valentine Contest’, where viewers will get a chance to profess their love to their loved ones as part of the Valentine’s Day celebrations.

Starting 1^st February to 10^th February, viewers get a chance to declare their love on National Television, by Tweeting a proposal of love to their loved one to @Zindagi using #ZindagiKehtiHai. The best and most unique proposals will be aired on Zindagi during the new show, ‘Descendants of the Sun’ from 8th Feb to 14th Feb between 8 PM to 9 PM.

The story of ‘Descendants of the Sun’ revolves around a Special Force Officer and a surgeon who fall in love at first sight. Their contrasting ideologies and values (as one kills to protect lives while the other one saves lives to protect them) makes them shy away from one another. Destiny plays an interesting role and after almost a year of having parted ways, they meet at a warzone ‘Uruk’, a land far from Seoul. Now, circumstances bring them face to face where they must work closely together driven by their principles.

Participate in the ‘Be My Valentine Contest’ and catch the first South Korean Drama – ‘Descendants of the Sun’ in Hindi starting 8^th February, every Monday to Saturday at 8 PM, only on Zindagi!!!