FOSSIL announces Varun Dhawan and Shruti Haasan as its new Brand Ambassadors

The celebrity duo to feature in FOSSIL’s first ever multimedia campaign in India – FossilFirsts

National, September 28, 2017:

FOSSIL is proud to announce Bollywood celebrities Varun Dhawan and Shruti Haasan as its first ever Indian celebrity brand ambassadors.

Two of Bollywood’s most influential celebrities, Varun and the multitalented actress and singer Shruti will feature in FOSSIL’s first ever multimedia campaign launching throughout India by the end of the year. The partnership with these celebrities celebrates the launch of the new generation of Fossil Q touchscreen smartwatches, which are a perfect fusion of technology and fashion.

FOSSIL’s newest smartwatches aim to make consumers and our brand ambassador’s daily lives more efficient without compromising their personal style. Both cast members were chosen both for their unique personal style as well as their integral relationships with the brand. Just as our smartwatches represent the next generation of watches, these celebrities represent the next generation of Fossil fans. India becomes the second country in the subcontinent, close on the heels of South Korea, to engage celebrities to represent the brand in the country.

Varun Dhawan and Shruti Haasan will be seen representing the new range of touchscreen smartwatches, which enables seamless integration of technology and fashion in its customer’s lifestyle.

Speaking on the collaboration, Mr. Johnson Verghese, Managing Director, FOSSIL India said, “We are very excited to partner with young, refreshing talents like Varun and Shruti. They not only represent the next generation of Fossil fans, they also personify a rare blend of talent, class, intelligence and popularity. More importantly they complement FOSSIL’s legacy and brand ethos which hinges on three pillars – timeless style, authentic inspiration and spontaneous creatively. Both actors will be endorsing our latest Gen 3 touchscreen smartwatches in a multi-media campaign which is all set to kick off. The campaign aims to appeal to the discerning Indian customers, who seek the best of both fashion and technology. We firmly believe this engagement will open up new avenues for us to engage with a broad set of young consumers. We extend a very warm welcome to both actors and look forward to a fruitful journey”.

Talking about the association, Actor Varun Dhawan added, “It’s a privilege to be associated with FOSSIL. I have always admired this iconic brand and am particularly excited to be the chosen one to launch the GEN 3 Fossil Q touchscreen smart watch collection. The decision to be a part of FOSSIL links back to my natural affinity with the brand’s values and personality in many ways. I look forward to being an integral part of the FOSSIL family and its fascinating growth journey in India”.

Excited about her association, Actress and playback singer Shruti Haasan said, “I am happy to be chosen to represent FOSSIL. I have always been inspired by the brand. I am truly delighted to endorse the brand for their smartwatches and leather bags which blend great style with functionality. I am incredibly flattered to represent a brand of global scale and to feature in one of the most interesting campaigns this season.”

Fossil Gen 3 touchscreen smartwatches are priced between Rs.19,995/- to Rs.21,995/- and are available in all exclusive Fossil retail stores and select doors across the country.

#FOSSILFIRSTS

About Fossil Group:

Fossil Group, Inc. (NASDAQ: FOSL) is a global design, marketing, and distribution company that specializes in consumer lifestyle and fashion accessories. The Company’s principal offerings include an extensive line of men’s and women’s fashion watches and jewelry sold under a diverse portfolio of proprietary and licensed brands, handbags, small leather goods, accessories and clothing. The Company’s products are sold to department stores, specialty retail stores and specialty watch and jewelry stores in the U.S. and in approximately 150 countries worldwide through approximately 25 Company-owned foreign sales subsidiaries and a network of over 60 independent distributors. The Company also distributes its products in over 615 Company-owned and operated retail stores, through its international e-commerce websites and through the Company’s U.S. e-commerce website at www.fossil.com. Certain press release and SEC filing information concerning the Company is also available at www.fossilgroup.com

About Fossil Firsts Campaign:

Fossil Firsts is a multimedia campaign. This campaign is starting a movement reminding you of not only your first watch but also the memories associated with that watch. Some customer’s first watch was likely a Fossil watch; however, Fossil knows that the customers have changed, and so have they. Fossil also introduces the Fossil Q series including various types of smartwatches, with fashion and design as the cores. And these are ready to become everyone’s first smartwatch. Fossil collaborates with influential Korean celebrities, Ji Chang Wook and Song Ji Hyo for this campaign. This campaign also celebrates their “firsts” and how these milestones shaped them to become the entertainers and persons they are today.

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