The collection was showcased with the unique concept of ‘Shoppable Runway’ by the brand wherein consumers had the choice of immediately heading to the store to explore the collection after the same was unveiled through a fashion show led by Sidharth Malhotra.
The evening witnessed much fanfare in the city and saw an attendance by a glittering army of stylists, fashion influencers, bloggers and Benetton loyalists.
A note on the collection:
United Colors of Benetton’s SS17 collection for women features a mix of prints on t-shirts and mini dresses – an ideal wardrobe that pays tribute to traditional ceramics with floral arabesques and geometric patches on dresses, little sweaters and polo shirts, as well as featuring a modernist mood. The colour block or striped denim dungarees, stretch t-shirts and tops reference United Colors of Benetton’s heritage as a creator of stylish casual looks. Summer continues in a shower of hibiscus flowers for pretty, feminine looks – pleated skirts and mini shift dresses, shading from white to periwinkle with the brand’s renowned expertise in colours, to pair with snowy white wide-legged cropped pants knotted at the waist. Arty flowers also feature on jersey and stretch cotton figure-hugging t-shirts, long sleeve tops and maxi dresses in chic shades of black and midnight blue, to wear with a flat sandal and minimal accessories for a sophisticated but easy evening look. All black vest tops that leave the shoulders bare and pleated culottes are the last word in cool.
Spring Summer 2017 style for men is cool. With colours ranging from pastels that recall Cuban sunsets to the candy colours of colonial buildings, pale blues, reds and oranges shading to blue. Masculine, vintage-inspired prints feature ‘Sixties cars and Art Deco buildings. For a more dressed-up look that’s perfect for the office or dining out, there are mini-check shirts – also in pink with its own bow tie – and revamped windowpane checks with a pop feel in shades of dark and light blue for polo shirts with contrasting collars, to pair with unlined denim jackets.
More preppy apparel includes classic rugby shirts in deep, rich shades from turquoise to mustard yellow, and polo shirts, and micro tie-pattern shirts in air force and dark blue. All easy pieces to wear with jeans or long denim bermuda shorts in various washes and treatments, from stone washed to destroyed. Crew neck t-shirts with shaded pixel motif prints provide a youthful, “digital” look for the modern man.
About Benetton Group and United Colors of Benetton:
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present - with a watchful eye to the environment, to human dignity, and to a society in transformation - the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands
United Colors of Benetton's commitment to social issues has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organizations, makes the public reflect on social issues of universal relevance.
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