March 2017: Hair thinning and loss of density are a cause of concern for many men today. Kérastase understands this and continues to push the limits of scalp science even further.The scalp is home to the hair follicle, the source of healthy, vibrant hair for men and women. Understanding how it functions is primordial to hair vitality. It is this passion that has driven over 50 years of research in cutting-edge “professional scalp care” products at Kérastase.
A new complex, inspired by the latest discoveries in the actual life cycle of the hair, has given birth to a fundamentally different approach to scalp care. Sublime, sensorial and highly effective, it adds a whole new dimension in hair density – and an opportunity for the brand to reinvent its hair density range –DENSIFIQUE.
The hair growth factors
In 2017, Kérastase Advanced Research focuses on the hair life cycle and makes a significant discovery of the hair life rhythm. These observations lead to a vision of the hair follicle as a true paradigm of the “Yin & Yang” duality. Throughout its life cycle, the hair follicle typically transits from its active phase to its dormant phase. The switch from its dormant phase to its active stage and vice versa is determined by a dialog of factors. When Yang factors dominate, hair continues to grow.
The Yang Complex Technology consists of Anti-Yin factors, Pro-Yang factors and ingredients that promote hair thickness, eventually resulting in over 3300 new, thicker and stronger hairs.
ANTI-YIN FACTORS: Madecassoside - Inhibit dormant factor’s negative action
PRO-YANG FACTORS: SP94 actives - Boosts activity of growth phase nutrients
HAIR THICKNESS: Glycan Complex - Boosts thickness of the hair at the follicle
Specially created for a man’s needs
The range for men currently includes a Bath (250ml) and a 30-day treatment of Cures (30 x 6ml).Keeping in mind that hair density is an important concern for urban men, Kérastase has reinvented the DENSIFIQUE daily scalp treatment for improvement in both comfort and efficiency. Because men tend to have shorter hair, because their active lives are often in overdrive: Kérastase reformulates Cure DENSIFIQUE Homme in a new and innovative gel texture. The promise is simple: fast absorption, no dripping and perfect scalp adhesion.
Results
· After one day of treatment: Hair has more volume and it is soft, shiny and manageable*.
· After 10 days of treatment: The hair fiber feels strengthened and revitalized. Hair looks fuller, stronger and volumized*.
· After 1 month of treatment: Hair is back to substance. Noticeable improvement in fullness and mass, with thicker, stronger hair. Hair mass is amplified, for even more beautiful hair*.
· After 3 months of treatment: With more than 3300 new hair** introduced, hair is significantly denser.
*Densifique Cure - Consumer test – self-assessment – 122 Users
**Densifique Homme Cure - Clinical Test, average value
Densifique Homme Bath (250ml): Rs. 2000
Densifique Homme Cures (30 x 6ml): Rs. 11,500
Visit a Kérastase salon near you and ask the Kérastase Ambassador for a diagnosis and Scalp Care Ritual. To find a salon, access the Kérastase salon locator: http://ift.tt/2jFIWhQ.