New Delhi, 2 January 2017: Continuing its quest to become an overall market leader, India Yamaha Motor Pvt. Ltd. has registered an impressive growth of 32% in domestic sales (including Nepal) in 2016. Driven by its innovative technology, ongoing customer-centric activities and exciting product line-ups, the company further strengthened its position by clocking domestic sales (including Nepal) of 7.86 lakh units in 2016 compared to 5.94 lakh units in 2015 registering a growth of 32% over the last year.
Yamaha successfully launched three products in bike and scooter categories this year. While the superbike MT-09 and the commuter bike Saluto RX were launched in April 2016, an outstanding market response followed the launch of the scooter Cygnus Ray-ZR in April 2016. Yamaha Fascino, the stylish scooter from Yamaha launched in 2015 has also projected its equitable success along with the newly introduced disc brake variant of Cygnus Alpha scooter. The introduction of new products and Yamaha’s increasing focus on expanding to tier-II and III cities, thus reaching out to larger groups of target population has been instrumental in boosting its sales.
Commenting on the company’s sustained growth, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said,“The year 2016 has been a landmark year. Yamaha as a company managed to perform strongly in all aspects and maintained a steady sales growth across the year. This year Yamaha crossed one lakh sales figure first in India consecutivelyin two months (Sept & Oct). The continuous growth numbers are a sign of Yamaha’s robust business plans and strategic customer engagement programs. The New Year holds tremendous opportunity for further growth as Yamaha will enhance its product portfolio with the launch of new and exciting models and will intensify its network expansion plan across the country. As a young brand fostering style and excitement along with innovation, Yamaha will continue to grow with a target of achieving 1 million sales in 2017.”
About Yamaha Motor India Sales Pvt. Ltd
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC), Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary - Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.
Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R3 (321 cc), YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); other models such as FZ (153 cc); Blue-Core Technology enabled models such as FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX(110 cc), Cygnus Ray-ZR(113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc) and YZF-R1 (998 cc).