Bajaj Electricals launches first IoT Air Cooler - Bajaj COOL.iNXT

The ‘Wi-Fi Direct & Internet Enabled’ air-cooler that can be operated from anywhere in the world via a mobile app

Mumbai, March 8, 2018: Gearing up for the Indian summer season, Bajaj Electricals Ltd., India’s leading consumer durable and lighting company, today launched the first of its kind IoT enabled air cooler– Bajaj COOL.iNXT. With the launch of this IoT product, Bajaj Electricals aims to improve customer’s experience through smart technology and intuitive designs. In the next two years, the company expects a huge potential for IoT enabled air coolers, not only from the residential space but also commercial.

The unique features of Bajaj COOL.iNXT can be accessed through a smartphone from anywhere in the world. The specially designed app provides complete control to its unique features and functions at the fingertips of the user making the cooling experience smart and convenient.

Being the pioneer of new age intelligent IoT technology, Bajaj COOL.iNXT has the following features that differentiate it from other air coolers:

• 3 Methods of Control: With the state of the art mobile app; IR remote and digital control panel

• Easy ‘Wi-Fi & Internet Enabled’ operation with the mobile app

• Intelligent Sensor that reads the temperature and humidity of the room

• Auto mode to automatically adjust the fan and cooling speed on the basis of the temperature and humidity of the room

• 5 level speed control and 4 cooling levels

• Digital control and display panel

• Digital low water level indicator

• Honeycomb cooling media for efficient cooling

• Ice Chamber for faster cooling

Mr. Anant Bajaj, JMD, Bajaj Electricals, speaking on the launch said, “We are extremely excited and proud to launch India’s first IoT enabled Air Cooler. Real intelligence is when technologies interact with one another to make things effortlessly happen. We want the technology to earn a permanent place in everyday life, where IoT technology will play a crucial role making the process of cooling homes and commercial spaces smarter, effective and effortless. Realizing the market dynamics and the ever-evolving consumer needs, we at Bajaj Electricals Ltd. promise you to bring in technology that will improve consumer lifestyle.”

Realizing the importance of rapid transformation in the market place, Bajaj Electricals Ltd. through its R&D Centre ‘AB Square’ aims to drive innovation and introduce cutting edge solutions in IoT space. Recently, the research and development center has been certified Platinum Status for Leadership in Energy and Environmental Design (LEED) by the United States Green Building Council (USGBC) which is the highest Green Building Standard for its design, operation and maintenance that aims to help, building owners and operators be environmentally responsible.

About Bajaj Electricals Ltd:

“Bajaj Electricals Limited, a trusted Indian company is a part of “Bajaj Group”. A globally renowned company, Bajaj Electricals is present across Consumer Products (Appliances, Fans and lighting), Luminaires, EPC (Illumination, Transmission Towers and Power Distribution) and Exports divisions. The company has 19 branch offices spread across the country with approximately 462 customer care centers and around 70 exclusive showrooms called ‘Bajaj World’.

In addition, Bajaj Electricals also has licensing agreement with Morphy Richards since 2003 to market and distribute products under the brand name in India.

In May 2017, the company embarked on a digital transformation journey with a focus on enhancing the customer experience in the B2B and B2C space through an initiative called ‘Project Evolve’. The company has built a state of art digital center at their Sion office in Mumbai which will act as the fulcrum of its digital transformation journey. The center will endeavor to understand the pulse of the industry and brand through real time monitoring and will effectively utilize social media to understand consumer sentiments and help the organization make informed decisions.