Prowl workout to be exclusively available at Cult.fit fitness centers
Mumbai, March 26, 2018: Innovative health startup Cure.fit will present an exclusive fitness program under PROWL, an active lifestyle brand co-created by Mojostar and Tiger Shroff. The PROWL workout will be led by Tiger, a well-regarded fitness enthusiast, athlete, and ace dancer himself, and will comprise a unique mix of combat, dance, and functional fitness done to foot-tapping music. With this first-of-its-kind workout, Cure.fit will give CULT members a high octane fitness routine to look forward to.
Commenting on the collaboration, Tiger Shroff said, “I am extremely delighted to have Mojostar partner with Cure.fit, a brand that values holistic fitness while ensuring novelty for fitness enthusiasts, for PROWL. Health and wellbeing is not just about heavy weights or cardio training. It is about taking care of your body and mind, whether you have a sedate lifestyle or even when you are on the go. Learning martial arts and dance has given me a sense of focus and grounding which helps my mind and body to remain fit. Through this association with Cure.fit, I hope the PROWL workout will engage all the fitness enthusiasts and help them in their journey for a holistic fitness experience.”
PROWL is an active lifestyle brand for the highly active youth co-owned by Tiger Shroff and created in collaboration with Mojostar. Earlier this month, the brand has announced the upcoming launch of its range of functional yet highly-stylish clothing and accessories, which allow today’s always-active individuals to smoothly transition from one activity to another without compromising on the style. The PROWL workout, a dance fitness routine exclusively devised by Cult.fit’s Master Trainer Shwetambari Shetty and Tiger Shroff, builds on this value proposition and promises CULT members and fitness enthusiasts a full body workout. The workout will be exclusively available across all CULT centers for the members.
Speaking on its association with PROWL, Mukesh Bansal, Co-founder – Cure.fit said, “Cult’s ethos has always been to break free from the monotony of dull workouts and keep yourself motivated to stay fit, the fun way. Our association with Mojostar for the PROWL workout is in keeping with this very philosophy. Tiger is widely appreciated for his extraordinary dedication to martial arts, fitness, and dance, and we are confident this partnership will help us reach out to a wider untapped consumer base and chart new growth trajectories for Cure.fit.”
Abhishek Verma, CEO – Mojostar, added, “PROWL, as a brand, is all about seamless movement. Through the PROWL workout, Cure.fit has developed an innovative fitness routine which captures the essence of the brand. The involvement of Tiger in curating this workout shows in the intensity of the activities selected. I am confident that the PROWL workout will soon be a huge hit and will give Indians access to a more fun and engaging way to remain fit and active.”
Cure.fit believes in creating brand assets through celebrities who make a conscious effort in making fitness a way of life. Headquartered in Bangalore, Cure.fit was established in 2016 by co-founders Mukesh Bansal and Ankit Nagori. The young company’s new-age and scientific approach to healthy living, that combines mind and body wellbeing, has already attracted a diverse set of prominent investors and health specialists who believe in its potential to offer customized and integrated professional wellness solutions on a single platform.
Through offline and online mediums, including the mobile app (downloadable on both iOS and Android), Cure.fit serves its fast growing clientele in three verticals – Eat.fit, Cult.fit and Mind.fit. While Eat.fit is subscription-based, nutritive food delivery vertical, Cult.fit is a membership-oriented workout vertical that caters to consumers through its brick and mortar centers as well as do-it-yourself exercise web content. Currently, there are 31 CULT workout centers across Bengaluru, Gurgaon and Delhi. The highly engaging exercise regimen practiced at all CULT centers is a rigorous mix of strength training, martial arts, yoga and other disciplines. The third vertical Mind.fit, comprises web and app based mental wellness program that hosts expert-driven stress prevention techniques.
About Cure.fit
Cure.Fit Healthcare Pvt Ltd is a holistic integrated healthcare platform headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure.fit aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. Cure.fit caters to living a healthy life through three critical dimensions- Eat.fit, Mind.fit and Cult.fit. While Cult.fit focuses on physical strength and fitness; Eat.fit for healthy and nutritive food and Mind.fit for mental wellbeing. With top of the line instructors like Shwethambari Shetty, Rishab Telang and Dr. Shyam Bhatt, Cure.fit aims at providing a healthy and active lifestyle.
Cure.fit is an app based service provider and is available on Android and ios. For more information on Cure.fit https://www.Cure.fit/
About Prowl
PROWL is a new active wear lifestyle brand jointly created and owned by Tiger Shroff and Mojostar.
PROWL is a brand targeting young consumers who lead a high activity lifestyle, and are constantly on the move. It aims to provide functional yet highly stylish clothing and accessories to fit the target consumer’s active lifestyles. The brand captures its purpose and proposition to consumers, in the tagline – “READY to MOVE”
About Mojostar
Incepted in July 2017, Mojostar is a joint venture of Kwan Entertainment and Dream Theatre. It is a paradigm-changing development aimed at redefining the way retail brands are created in India. The company partners with top celebrities to co-create authentic, high-impact
indigenous brands in lifestyle space. Mojostar envisions building a world-class ‘house of brands’ which leverages the power, draw, and allure of celebrities to provide enriching brand experiences to fans.
Mojostar has a differentiated approach to create a house of lifestyle brands. It identifies high potential consumer white spaces in the lifestyle market and matches them with celebrities who authentically represent that proposition. Being consumer backed and not celebrity forward in its approach, makes it different to other players. Mojostar backs this approach with a strong in-house capability of design, product development and supply chain.