Havmor introduces new flavors by winners of “#TheCoolestSummerJob 2017” campaign

Newly appointed Chief Tasting Officers craft flavors suited to the Indian Palate

Ahmadabad, March 20, 2018: Havmor Ice Cream unveiled a range of new flavors introduced by the winners of #TheCoolestSummerJob 2017 campaign. The winners of the campaign were appointed as the brand’s “Chief Tasting Officers” (CTOs) and  were offered an opportunity to come onboard as ice-cream tasters and creators for Havmor.

#TheCoolestSummerJob was launched to engage with the end-consumer and involve them in creating a new ice cream flavor of their own choice. This unique campaign reflects the brand’s commitment and value towards the palates of its consumers. The CTO created innovative flavors include Chai Biscuit, Jal Jeera, Mojito, Rose Petal Punch, Fruit Custard and Fruit Punch.

Highlights of new flavors:

• Chai Biscuit: A concoction of Indian herbs and spices covered with a layer of biscuits on both sides
• Fruit Custard Sundae: A perfect combination of fresh fruits - pineapple, strawberry, cranberry, black currant with raisins offering a taste of real custard
• Rose Petal Punch: A juicy ice candy prepared with rose petals
• Jal Jeera: A special summer refreshment drink made with roasted Indian spice Jeera (Cummin Seeds), lemon, ginger, mint and black salt; now can be enjoyed in the form of ice candy
• Mojito: An ice candy made with a combination of orange & lemon juice
• Fruit Punch: An ice cream loaded with the freshness of fruits and juicy flavors. It is made with lots of berries and pineapple adding fruit flavors

In addition to this, Havmor has also redesigned the packaging of these ice creams that highlights the names of the CTOs in recognition of their innovations.

Commenting on the winners’ inventions, Chaitanya Rele, Vice President – Head of Marketing said “We have adopted a ‘bottom-up’ approach for #TheCoolestSummerJob campaign wherein our consumers were an integral part of designing and developing innovative flavors of their own choice. Our Chief Tasting Officers worked with our core R&D team right from ideation of new flavors till the launch of the final creation. Rolling-out of these new flavors in the market indicates the successful culmination of the campaign. We will also be announcing the second season of the #TheCoolestSummerJob campaign soon to further engage with our consumers and develop unique flavors.

About #TheCoolestSummerJob 2017Campaign:

#TheCoolestSummerJob, a unique digital campaign by Havmor Ice Cream Ltd was launched to engage with the end-consumer and involve them in creating a new ice cream flavor of their own choice by adding local fusion to it. Havmor invited ice cream lovers across cities to apply online and win the newly created position of Chief Tasting Officer (CTO) at the company. The campaign went live on May 02, 2017 and with over 4400 entries, received an overwhelming response from ice cream lovers across the country. The brand also partnered with renowned Chefs – Vicky Ratnani and Sanjana Patel to host a knowledge sharing session for the selected candidates of the campaign. The winners were announced in mid-June 2017. Amongst the entries received, four deserving candidates were selected for the position of “Chief Tasting Officer”. The newly appointed CTOs, kick started their journey with a successful mentoring session by the Chefs – Vicky Ratnani and Sanjana Patel that highlighted techniques to successful ice cream creation. Finally, after 3 days of indulgence with ice-cream flavors and under the guidance of top chefs at Havmor’s ice-cream factory, they were ready to innovate new ice-cream flavors for the country.

About Havmor:

Havmor, a renowned ice cream & food brand headquartered in Ahmedabad, Gujarat has delighted many with its 40,000+ ice cream outlets spread across Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Goa, Delhi, Punjab, Haryana, Uttar Pradesh, Karnataka, Telangana & Chhattisgarh. Havmor offers a wide range of over 160 ice creams, each manufactured at its hi-tech plants which are ISO 22000:2005 certified. Havmor has also been honored with prestigious Times Food Award for being the best ice cream brand for nine consecutive years! It has also won the maximum number of awards in “The Great Indian Ice Cream Contest 2016” organized by Danisco Dupont in Delhi.

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