• A one of a kind experiential event brought together over 3300 attendees and the world’s largest sneaker brands across seven warehouses with cutting-edge brand labs, including an option to customise and up cycle your sneakers and convert them into bags
• The one day festival saw the world’s largest sneaker exhibition come to Delhi with 500 vintage and limited edition sneakers and the Asia premier of American Royaty by Jamil GS
• In attendance were pioneers of underground culture like Brock Cardiner, Editorial director of High Snobeity; Hussain Moolobhoy, founder of Sole DXB; Futura, street artist, illustrator and sculptor; and Yassine Saidi, the man behind Fenty PUMA by Rihanna and ‘Run The Streets’ by The Weeknd.
• Global and local heavy weights and Hip Hop Artists including Divine, Natasha Diggs, Preditah, Rajakumari finally got a stage to call their own.
New Delhi,March 2018: #HGStreet, a unique and definitive street culture and lifestyle festival celebration brought together the world's largest sneaker exhibit, hip-hop lifestyle, street-wear fashion, street art, skateboarding, music, food for a day showcasing creativity and innovation in all forms.
Celebrating sub-cultures from across a diverse landscape, the first edition brought together a massive multi-warehouse takeover in the heart of Delhi on 18th March 2018 at The Dhan Mill Compound. The first platform to unite sneaker lovers from all backgrounds, there was a mutual celebration of bleeding-edge fashion, art and music across home grown and international names alike.
Art and culture came together with a showcase of the work of legendary photographer Jamil GS, and his celebration of Hip-Hop royalty including Jay Z. Delhi based designer, Nishant Foggat, showcased his work by taking participants through the process of up-cycling sneakers, helping them actualise tangible lifestyle products using sneaker uppers at the Air Max Lab. The Godfather of graffiti and visual art, Futura; and the man behind Fenty PUMA by Rihanna, Yassine Saidi, shared their interpretation of the sneaker phenomenon apart from a showcase of art by local pioneers like Sumit Roy & Nehal Joshi.The event sought the highlight the rise of various Indian sub-cultures. Panellists including Indian artists, Divine, Rajakumari, Parbh Deep along with Srikanth Seshadri of Saavn, and Mo Joshi of Azadi Records discussed the Rise of Hip Hop in India. Other discussions included the ‘Indian Skate Story’ with Nick Smith, as well as one on ones with SoleDXB’s Hussain Moloobhoy and Capsul’s Bhavisha Dave & Meenakshi Singh, followed with the Journey of Highsnobeity and the journey of Street-wear x Culture with Brock Cardiner and Capsul
Also on display were pop up shops by global and home-grown street wear labels such as Nixon Bui, Vardi by Delhiwear, BOBO, Capsul, SVED etc, LeFix as well as the world’s largest sneaker exhibition with over 500 vintage and limited edition sneakers. There wereskateboarding contests as well as rap cyphers, live graffiti, pop up dance performances and more. Sneaker drops and immersive brand labs also helped create a one-of-a-kind experiential sneaker experience.
The day only ended to the beats of home grown talent like Divine, Zokhuma, Rajakumari, and international talent of the likes of Natasha Diggs, Preditah and DJ Neil Armstrong across 4 simultaneous after parties. The jungle warehouse party brought an urban jungle to the heart of city with musical talent such as DJ Zokhuma, FILM, Rafiki and more.
A mecca for all things local and street, #HGStreet witnessed an acknowledgement of the ongoing cultural rebellion as a representation of a brave new world where authenticity and originality stand foremost.
About Homegrown:
Homegrown is a contemporary youth culture and lifestyle platform powered by a digital publication, creative agency and an event company founded by Varsha Patra, Varun Patra and Mandovi Menon. Over time, it has dug its heels deep and stood steady as trailblazers in presenting India's dynamic youth culture with authenticity; dismantling cultural agendas to create a space that is nonlinear and unshackled from stereotypes both online and offline. Represented and read by those who cannot be defined or confined, it is fast becoming one of the most influential contemporary youth culture platforms in the country—always at the frontline of creating, curating and cultivating change. Over the years, we’ve played a key role in documenting and building street culture in the country via our journalism, events, campaigns and brand collaborations. We’ve learned the hard way that if you want to see something grow, find a little patch and make it fertile. That's why we're here with #HGStreet.