FOR THE LOVE OF LUXE!
~Luxury Lifestyle Weekend - the country’s first and largest platform for purveyors and consumers of luxury culminates in Mumbai~
Mumbai, 11th March 2018: Luxury Lifestyle Weekend (LLW) - India’s inaugural platform bringing together luxury brands and consumers culminated today in Mumbai. Devised and produced by the country’s premier luxury consultancy and experiential service-provider, Magnanimous Group, the platform showcased one-of-a-kind interactive experiences across 10 categories at Jio Garden.
To celebrate the launch, the LLW team, together with Atout France (the France Tourism Development Agency), and La Vallée Village (a member of the Bicester Village Shopping Collection), hosted a vibrant Opening Evening at the venue on 9th March 2018. A Parisian themed soirée, guests were invited to enjoy the musical stylings of Natty Congeroo and The Flames of Rhythm (one of Europe’s leading swing bands). The evening also saw a performance by powerhouse singer and young style icon Ananya Birla. Rounding off the evening was an exclusive fashion showcase by the talented, young designer Gabriella Demetriades, and her eponymous label Deme. Actors Rhea Chakraborty, Mandana Kareemi, Vasuki Punj and Sonalika Sahay sashayed down the runway in key looks from Deme’s capsule collection created exclusively for LLW and in homage to the start of the Spring-Summer season. Guests including, Neerja Birla, Pratima and Gaurav Bhatia, Jaspreet Chandok, Vikram Raizada, Milan Luthria amongst others were seen enjoying the evening.
As part of the celebrations, LLW also hosted a charity brunch on 11th March, 2018 in collaboration with the Elephant Parade. As part of the platform’s objective of promoting Luxury with a Purpose, guests viewed 32 elephants across the three days of the event. Created by artists and celebrities, each elephant sculpture is a unique art piece that raises awareness for the endangered Asian elephant. Singer and Music Director, Shankar Mahadevan regaled guests with his enthralling performance. The last day of the Weekend saw guests, including Atul Ruia, Harsh Goenka, Reena and Ashok Wadhwa, Ekta Raheja, Sharmila Tagore, Schauna Chauhan, Kalyani Saha, Kintu and Kishore Bajaj, Kanika Kapoor, Gayatri Rangachari Shah, Koel Purie, Monika Garware and Sangita Kathiawada, to name a few attend.
Speaking about the inaugural edition, Mr. Akash Sheth – Managing Director, Luxury Lifestyle Weekend shared, “The Luxury Lifestyle Weekend promises three days of exclusive, never-seen-before luxury experiences. As much as luxury is about products, it is also about intangible nuances that inspire, delight and amaze you. With Luxury Lifestyle Weekend, we have curated experientials that will help existing and aspiring consumers of luxury engage and connect with the brands more deeply than ever before. Every brand has presented an engagement that will encourage all guests to go beyond browsing and deep-dive into the story and philosophy behind a product.
Presenting an intimate visual layout, LLW has worked with eminent architect Rooshad Shroff to transform the venue to present both expanse and experience for guests. Over 100 Indian and international luxury brands have set up bespoke pop-up experiences across verticals like Art, Automobiles, Decor, Real-Estate, Hospitality, Jewelry and Watches, to name a few.