- Launches a social media campaign to look beyond just one day dedicated to women
Youtube Link:- https://www.youtube.com/watch?
National, 07 March 2018: In an endeavor to celebrate International’s Women’s Day, Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has launched #MakeEveryDayWomensDay campaign. The social media campaign aims to deliver a strong message to look beyond just one day dedicated to women. As a part of the campaign, the company launched a video highlighting the need to celebrate a woman’s lifetime rather than a single day every year.
Speaking about the initiative, Mr. Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said, “Everybody talks about women’s issues and rights on Women’s Day which comes only once a year. Being a socially responsible brand, we want to highlight through this campaign how the world tends to forget for the rest of the year, about all their contributions and inequalities they face at different stages of life. With the concept of #MakeEveryDayWomensDay, we are urging everyone to extend the celebration of appreciation and respect towards women in our personal and professional lives, not just for a day but for every day of the year.”
Commenting on the concept, Mr. Vineet Singh, Head - Delhi & CRM India, DigitasLBi said, “The initial response to the video has been tremendous and we have been flooded with positive comments about the campaign. We are extremely proud to be a part of the initiative with Orient Electric for their Women’s Day campaign and we stand by the thought of #MakeEverydayWomensDay. It is a very powerful message which we are sure the entire country will connect with.”
The campaign has garnered 58 million impressions with 7K mentions while reaching out to 3.2 million people. The video has generated 1.1 million views so far.
Creative Credits –
Brand: Orient Electric Limited
Digital Agency: DigitasLBi
Production House: Whhomadethese Films
Creative Director: George Koshy
About Orient Electric
Orient Electric Limited is part of USD 1.6 billion diversified CK Birla Group. Orient Electric has been a household name in the Indian fan Industry for over 60 years. With its state-of-the-art manufacturing facilities in India and operations spanning over 35 countries, the brand has earned the trust of millions of customers worldwide by providing high-quality, innovative products. In the domestic market, it has penetration up to the small towns with a well-organised distribution network driven by over 3500 dealers, 1,00,000 retail outlets and a strong service network covering more than 300 cities. It offers a diverse selection of consumer electrical solutions including fans, home appliances, lighting, and switchgear. Orient Electric has established itself in the market as one-stop solution provider of lifestyle electrical solutions. For more information, visit www.orientelectric.com. Shop online at www.orientelectriceshop.com
About CK Birla Group
The CK Birla Group is a US$1.6 billion diversified conglomerate that over the years has developed a strong footprint in manufacturing, engineering, technology, hospitals, and education. With over 20,000 employees, 30 manufacturing facilities and a customer base that includes some of the world's best-known companies, CK Birla Group’s businesses are present across five continents. For more information, visit us at www.ckbirlagroup.com