- adidas Originals, Pharrell Williams and Ranveer Singh came together for an iconic Holi celebration
Mumbai, March 02, 2018: Genre-defying global style icon and celebrated music phenomenon, Pharrell Williams took a trip to India to experience and celebrate the vibrancy of our Holi festival. His latest footwear & apparel collection; a testament to the power of color and inspired from the festival of Holi, is the latest chapter in the story of adidas Originals by Pharrell Williams.adidas Originals India brand ambassador Ranveer Singh zealously celebrated Pharrell’s first Holi experience by taking him for a curated cultural walk-through of the Holi festivities, the significance of different colors, and the food and music which give especial character to the festival. Ranveer was joined by celebrity VJ and brand friend Anusha Dandekar, to give Pharrell an elevated and unforgettable experience of a festival which has served as a design inspiration for him.
The icon’s two-day visit to Mumbai was rounded off with this fun-filled Holi gathering, where Pharrell interacted with several influencers from the fashion, music and entertainment industry as well as street-style aficionados, after his experiential walk-through.
Pharrell Williams drew inspiration from the Hindu springtime festival to create a colorful and spectacular footwear and apparel collection, which highlights the spirit and soul of Indian culture. The collection also represents a continuation of Pharrell’s HU journey: his design philosophy for adidas Originals, and reflects Pharrell’s founding vision of energy, color and spirituality as a unifying force between people. An energetic fashion statement, the collection marks a milestone in his journey with the brand as well as his love for India.
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