~ The MoviEcard allows users to watch one movie a day ~
from Monday to Thursday for 30 days
~ MoviEcard gives movie goers access to over 300 screens ~
Across 104 Carnival Cinemas in 80 cities
Delhi, 20th December, 2017: Carnival Cinemas has launched MoviEcard, India’s first ever revolutionary new movie subscription service for movie theatres which is available at just Rs. 149/-. The MoviEcard allows user to watch one movie a day from Monday toThursday for 30 days revolutionizing and elevating the movie-going experience for all movie lovers. The MoviEcard is the ultimate accessory for all die-hard movie fans who love the magic of motion pictures on the big screen, giving its users access to 300 screens across 104 Carnival Cinemas in India. With new screens being constantly added thanks to the chain’s focused aggressive expansion, movie goers will have even more locations to choose from in the future.
MoviEcard created and launched by Carnival Cinemas is India’s first ever revolutionary new movie subscription service for movie theatres. With the MoviEcard, Carnival has raised the bar on innovation, encouraging consumers to come back to the movie theatres. Carnival Cinemas, aims to ‘democratize movie viewing experience’ by making it accessible to all movie lovers across the country. The intent is to be able to offer month long cinema entertainment at the cost of a single movie ticket.
Dr. Shrikant Bhasi, Chairman and Founder, Carnival Group said, “We’re a nation where movies are a way of life! The introduction of the new MoviEcard is for the sole purpose to allow consumers to enjoy the thrill of cinema on the format that it was meant to be experienced on, without breaking the bank. With MoviEcard we have demonstrated that we will continue to grow with innovation and consumer focused initiatives.”
Dina Mukherjee, CEO and Director, MoviEcard Sales Pvt Ltd, firmly believes that, “MoviEcard is a unique program, that intends to shift the audience from 5” screens to the real magic of 70mm silver screens. Our intent is for every Indian to be able to watch all new releases and every movie lover to have a MoviEcard allowing them to enjoy their favorite stars in all their cinematic glory. The card has been designed to integrate all aspects of entertainment including F&B with nominal costs so that everyone can enjoy the movie experience, all this and more at the cost of ONE MOVIE TICKET.”
About Carnival Cinemas
Carnival Cinemas is one of the largest multiplex chains in India spread across 115 cities with over 425 operational screens across 160 locations. Carnival Cinemas entertains over 55 million patrons annually and has a total seating capacity of over 1,30,000. Carnival Cinemas has recently added two more properties into the overseas market with opening of four new screens in Singapore and have a total of 6 screens there.
In India, it’s footprints is present in prominent states like Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra, Madhya Pradesh, Rajasthan, Punjab, Gujarat, Haryana, Delhi NCR, Jharkhand, Chhattisgarh, Uttar Pradesh, Uttarakhand, West Bengal, Bihar and Himachal Pradesh.
In sync with the current growth plans, Carnival Cinemas has signed MoUs with Governments of Jharkhand and Odisha in order to set up 75 theatres-cum-recreation zones and 150 screens in the respective states. This will enable the Group’s vision of holding 1000 screens by 2018 in India, each one providing a state-of-the-art movie experience and premium service standard.