Shah Rukh Khan, a long standing friend of the Kalyan Jewellers family, agreed to step in and take his place. SRK along with the other brand ambassadors inaugurated the Kalyan Jewellers showrooms in Muscat, Oman.
At the stage event organised as part of the launch, SRK promised to convey the prayers and well wishes of Bachchan sir's fan's to him. He then addressed the crowd in Amit-ji's voice, much to the cheer of the already enamoured audiences.