Mumbai, December 26, 2017: Celebrating the holiday season, Eros Now, the cutting edge digital over-the-top (OTT) platform from Eros International plc, a leading global company in the Indian film entertainment industry, has announced the launch of Lakhpati Contest. Lucky winners stand a chance to win Rs. 1 Lakh everyday for a period of 30 days as part of the promotions which begin today.
In a very easy to participate format where the lucky winners literally get paid to enjoy watching the platform’s entertainment content, viewers can download the Eros Now app or register on the website and update their profiles while they watch their favourite movies and shows. The contest is open for free registered users as well as premium subscribers. Post accepting the terms and conditions on daily basis, registered users will have to watch atleast 60 mins of movies and shows from Eros Now’s vast content library while the Plus/Premium users need to watch atleast 30 mins to qualify for the Lakhpati contest.
To ensure there is no bias or human intervention in the entire process, the winners will be selected by a computerised draw and the process shall be overseen by third party auditors appointed by the Company.
Registered users can enter the contest once every calendar week (Mon-Sun) ) and Plus/Premium subscribers can play every day.
Commenting on the initiative, Rishika Lulla Singh, CEO, Eros Digital said, “At Eros Now, its a constant endeavor to engage our customers in a wholesome experience and what better initiative than the Lakhpati contest to double the entertainment quotient and bring in more cheer for our subscribers this festive season.”
The contest is open to viewers in India. For rules and regulations log on to www.erosnow.com
About Eros Now
Eros Now is Eros International Plc’s leading on-demand South Asian entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV. Eros Now offers its 75 million registered users worldwide the promise of endless entertainment hosting one of the largest libraries of movies, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Product features, such as video in HD, subtitles in English and Arabic, movie downloads, and high quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films. The company also owns the rapidly growing OTT platform Eros Now. For further information please visit: www.erosplc.com