~Television heart-throb, Shantanu Maheshwari turns host for the show~
~ Premiering on 17th December the show will air every Sunday at 7 pm only on MTV ~
December 14, 2017, Mumbai: It is believed that true love has the power to transcend every kind of obstacle. But what if your own family and society is the hindrance? What if your caste, class and religion is standing against your love? Will such kind of love stories triumph over all the social evils? Saluting the power of love, MTV launches a new fiction series, Love On The Run which celebrates the paagalpanti and passion of young love that gives lovers the courage to stand by each other against all odds. Hosted by dancer turned actor Shantanu Maheshwari, this one-hour weekly fiction show will air every Sunday at 7 pm starting 17th December, 2017 only on MTV.
Inspired by real life stories, Love on the run takes you through the adventurous and borderline crazy lives of couples who are madly in love but have the social odds stab up against them. The show highlights the evil systems of our society that create hurdles for the youngsters, when it comes to who they can and can’t love. Giving viewers a perspective on young love, the host of the show Shantanu Maheshwari will question the orthodox ideologies that are still prevalent in our society.
Commenting on the launch of Love On The Run, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said,“Falling in love that is not ‘approved’ by the society is considered a crime in many parts of India even today. It’s disheartening to know that the consenting adults of our country are not given basic rights like choosing their life partners or who they want to love. MTV as a brand has always believed in being brave and supporting those who are brave. As a brand, we have always been at the forefront to voice the views of our country’s youth. With Love On The Run, we are taking this one step forward by not just putting across their views but also empowering them to stand-up for their choices. Inspired by real life stories, Love On The Run aims to touch upon issues and emotions which today’s youth not only relate to but have to deal with in real life.”
Talking about his first stint as host, Shantanu Maheshwari said; “I am amazed to know that despite being the most progressive nation we have so many restrictions on love. It’s disappointing to know that such kind of evil practices are still prevalent in our country. Love On The Run is a tribute to all those lovers who had the courage to fight against society and also stood against their own family for their love. I am glad to start my stint in hosting with such a great show. This would be my first attempt in hosting and I hope that audience and my well-wishers would appreciate my work in this new endeavor.”
Love On The Run will narrate 10 inspiring and fearless stories which will break the barriers of caste, class, and religion. Each episode of Love On The Run will revolve around a couple who is deeply in love and wants to be together but is facing objection from parents, relatives or the society at large.
Witness nerve-racking and heart touching love stories with Love On The Run, starting 17th December every Sunday at 7 PM only on MTV!
ABOUT MTV
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 50 MN fans following MTV across show pages on social media have made it one of the top brands in social influence as well. MTV consumer products are available across 35+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. In 2015, MTV also launched its first ever café in the world, FLYP@MTV at New Delhi in India. MTV has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged, MTV Girls on Top, MTV Love School and keep them engaged through various cause led initiatives such as MTV Rock the Vote and MTV The Junkyard Project. For information about MTV in India, visit www.mtv.in.com.
ABOUT VIACOM18
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.