RED FM and McDowell’s No1 Soda celebrated in Bengaluru, one of the veterans of multi-lingual folk music – Raghu Dixit, kicking off Christmas and New Year
Bangalore, 24th December, 2017: RED LIVE, the live entertainment vertical of RED FM, India’s leading and most awarded FM network, in association with McDowell’s No1 Soda brought the veteran of multi-lingual folk music in India, Raghu Dixit to GT World Mall, Magadi Road. This soulful musical journey called ‘No. 1 Yaari Jam’ which celebrated friendship in the festive season, was held on the 24th of December and was a treat for all music lovers featuring classic hits sugared with some new tracks.
Returning to his home turf of Karnataka, Raghu Dixit mesmerized the citizens on the eve of Christmas with his much-loved charm and magic. He has always had a special place in the hearts of music lovers across the nation but hailing from Mangalore, he has a soft corner for Karnataka. As far as his huge fan following goes, Bangalore is no stranger. His avid listeners in Bangalore reminisced with their friends in some of his most popular tracks such as ‘Hey Bhagwan’, ‘Lokada Kalaji’, ‘Mysore se Aayi’ and ‘Ambar’ as they entered the festive week.
On the occasion of the concert, Nisha Narayanan, COO, RED FM, had this to say, “Experimenting with formats and genres and bringing out the most entertaining evenings for our listeners is at our core. Folk music is an iconic genre in India that has brought to the forefront some of the best and most established singers of today – Raghu Dixit being one of them, audiences have loved and revered him. It is a delight to get him on stage and what better way to celebrate music than unwinding with friends on Christmas eve, and giving into the melody and the soul of classic multi-lingual folk music”
About 93.5 Red FM:
93.5 RED FM, India’s Leading Radio Network has always believed in the philosophy and attitude of ‘Bajaate Raho!’ along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. The brand has successfully launched new extensions- RED Mobile, RED Activ, RED Live and RED Digital. One of the MOST AWARDED BRANDS in the industry, RED FM boasts of over 169 awards including the award for the BEST FM BRAND, BEST FM STATION, BEST RJs, etc.