- Separate FPC for YouTube channel
- Trailer for the channel, it can be first channel on the page
- Promotion at the top of the page banner
- Plan YouTube channel layout
- Promote sister channels on featured channels list
- Thumbnails should be according to mobile views, close up and clear.
- YouTube analytics for demographics of viewers, when people stopped watching etc.
- Use tags such as DD news live, DD news, news live (Example for DD News)
- Do News or shows round-up on YouTube
- Interact with people through comments
- Do Weekly round-ups and Explainers on YouTube
- Tentpole –Special Section for big events, past election stories, results, profiles
- Do YouTube-specific Videos on what people are saying
- All the channels must be added to the CMS