Released its advertising campaign for First Class private suites, fronted by TV celebrity and motoring expert Jeremy Clarkson
Link to the ad campaign : https://www.youtube.com/watch?
Link to the images : http://ift.tt/2atxAcY
Emirates has unveiled completely refreshed interiors for its Boeing 777 aircraft, including its highly anticipated new First Class private suites.
With floor to ceiling sliding doors and sleek design features inspired by the Mercedes-Benz S-Class, Emirates’ new suites takes luxury and privacy to the next level. Offering up to 40 square feet of personal space each, these spacious, fully-enclosed private suites are laid out in a 1-1-1 configuration. From First Class through to the Business and Economy Class cabins, all along the walkways, in the washrooms and galleys, the latest Emirates 777 aircraft boasts a multi-million dollar upgrade that includes newly-designed seats and upgraded inflight entertainment systems in all cabins.
Sir Tim Clark, President Emirates Airline said:
“The inflight experience is the heart of our brand and service proposition. The new 777 interiors that we are unveiling today is part of Emirates’ ongoing investment to continually raise the bar and exceed our customers’ expectations. Aside from our new fully enclosed private suites, Business Class features our latest fully-flat leather seats with personal minibars, Economy Class seats have adjustable full leather headrests, and the inflight entertainment system has been upgraded for all cabin classes. Throughout the aircraft, our customers will see modern and airy cabins, with painstaking attention to detail evident in design touches such as the textured wall and ceiling panels, lighting features, and more.”
On the airline’s new First Class product, Sir Tim said:
“Emirates pioneered the First Class private suite concept back in 2003, and today it’s the industry benchmark when it comes to first class travel. Over the years we have continually improved on our private suites, adding thoughtful refinements and features. We are very excited about our new fully-enclosed suite which is a real game-changer in terms of privacy, comfort, and thoughtful luxury. This is the first time an Emirates product has been so influenced by another luxury brand, but it is a natural fit as both Emirates and Mercedes-Benz have the same unwavering commitment to fine detail, uncompromising quality, and a drive to push the boundaries.”
Emirates’ latest First Class product gives a nod to the design philosophy of the Mercedes-Benz S- Class, bringing together two global brands renowned for innovation, luxury, and comfort. The collaboration inspired several design details in the private suite including the soft leather seating, high-tech control panels, and mood lighting.
Extending that trademark inflight experience to exclusive on-ground services, Emirates and Mercedes-Benz have extended their partnership to provide a fleet of the S-Class cars as part of its complimentary Chauffeur-drive service. Emirates First Class passengers arriving or departing in the UAE will enjoy a seamless journey from aircraft to home, and vice versa, in a Mercedes-Benz S-Class car.
The latest Emirates 777 aircraft with these new features will enter commercial service on 1 December, making its debut on flights to Geneva and Brussels.
Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand said: “Jeremy Clarkson is one of the most recognisable faces in the motoring world. In addition to his credentials as a motoring journalist and presenter, Clarkson is also passionate about engineering, especially pioneering and innovative work. We felt that he would be a wonderful fit for our campaign, especially as our new fully enclosed First Class private suites were inspired by the Mercedes-Benz S-Class, and the product itself is an innovative game-changer that once again raises the bar for inflight customer experience.”