The iconic toy brand will be launched on Jabong, this Children’s Day- November 14
New Delhi, November 14, 2017: After establishing itself as India’s leading online fashion destination, Jabong is looking to strengthen its kids’ portfolio with the launch of this iconic toy brand, Hamleys. For 257 years, Hamleys of London has been bringing magical experiences and joy to children of all ages. The ethos of the brand lies in not just selling toys of the highest quality but also providing wholesome entertainment and enriching experiences for children.
Speaking about the partnership, Gunjan Soni, Head-Jabong said, “We are delighted to launch Hamleys on Jabong. It’s an important addition to our kids’ portfolio. Hamleys is known for providing safe, durable, ease-to-use and nontoxic toys. As we foray into the toys segment, we feel that Hamleys is the perfect fit for our affluent customers. We will be launching the brand on the upcoming Children’s Day - November 14.”
Commenting on the collaboration, Karandeep Singh, Business Head, Hamleys India, said, “We are excited to launch the brand on Jabong. Since both brands speak to a similar audience, Jabong is the right partner for Hamleys and the strengths of the portal will help us reach a wider geographic area and gain a major share of the fast growing online market for toys in India.”
Hamleys’ partnership with a leading ecommerce platform like Jabong is a critical move in the go-to market strategy for the brand in India, as both brands cater to a very similar audience and partnering with the ecommerce giant will further enhance Hamleys’ already strong brick and mortar business of more than 42 stores. With over thousands of products to choose from, Hamleys has, to start with, curated a special range of approx. 2000 toys that the brand will offer on Jabong, ranging from the much loved home-grown brands and an exclusive range of in-house branded toys spanning 12 categories, including soft toys, construction sets, arts & crafts, board games etc.
Jabong in the past has introduced a multitude of kids’ clothing brands such as Lilliput, Gini and Jony, Nautinati, Allen Solly junior among others.
ABOUT JABONG
Jabong is India’s a leading fashion and lifestyle e-ecommerce platform that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 2,500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Jabong services over 23,000 pin codes covering over 2,000 cities and towns across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Jabong is today the preferred fashion shopping destination in India.
About Hamleys
Hamleys’ rich history began 257 years back with William Hamley, a Cornishman from Bodmin, England who dreamt of the best toy shop in the world when opening his toy shop at Holborn, London in 1760. In 2017, Hamleys, as a global brand, extends significantly further than the famous London toy shop, with over 118 toy shops worldwide.