Goafest 2017 powered by Living Foodz

The premium lifestyle channel collaborated with India’s foremost advertising, media and marketing convention- Goafest 2017

​Mumbai, April 10, 2017: The 12th edition of Goafest, India’s largest advertising and marketing conclave, held between April 6-8 was sponsored by Living Foodz, India’s leading lifestyle channel.

Bringing to life the creative spirit of the festival, Living Foodz created an ‘interactive wall’ installation and a 360° photo-booth to enhance the experience of the attendees. Living Foodz created several unique touch-points for engagement and organized fun-filled activities at the pre-event area. The channel also designed high-impact branding through installations at the venue, interactive walkways and the CEO Lounge. The creative campaign designed by Scarecrow Communications featured quirky graphics with word-play around Living Foodz and the alphabets ‘L’ and ‘F’. Living Foodz offered a premium culinary experience to the attendees through a specially curated menu at Goafest. The Post-Awards Gala Dinner was also presented by Living Foodz.  

The Knowledge Seminar at the Goafest was presented by Living Foodz and Mr. Piyush Sharma, CEO (India and APAC), Living addressed the creative minds at a session on ‘Negotiating Creative Intelligence’.

Commenting on the association, Mr. Amit Nair, Business Head, Living Foodz said, “We were delighted to collaborate with Goafest, which is Asia’s most prestigious marketing and advertising summit. As one of the most respected and largest lifestyle media brand,  we have always encouraged initiatives that unite thought leaders from the fraternity and recognize their innovative work and contribution to the industry. We will continue to create unique touch-points through our strategic partnerships and properties.”

Since it’s launch in 2015, Living Foodz has sustained its leadership position and has emerged as the a one-stop lifestyle destination. The channel has undertaken strategic partnerships to create engagement opportunities through on-ground events such as the Baleno Wicked Weekends, Celebrating India’s Finest, Palate Fest, etc. Living Foodz has also curated properties that celebrate the Indian food and lifestyle ecosystem such as Living Foodz EPicurean Guild Awards, Living Foodz Powerlist Awards and Food Fiesta. 

About Living Foodz

Living Foodz is India’s leading lifestyle channel. It is a part of the Living Entertainment brand of channels, which is owned by Essel Group and distributed within the country by Zee Entertainment Enterprises Limited (ZEEL). Launched in September 2015, Living Foodz has established an undisputed leadership in the lifestyle genre. The channel has locally curated original content in unique formats that explore the evolving status of food, moving from the confines of the kitchen to highways, palaces and even international locales. Living Foodz has redefined the way people learn about food, travel and culture through innovative shows, including Ganga, The Soul of India, Food Tripping, Taste Down Under and Spices & Secrets with Zarine Khan, Pickle Nation amongst others.

The channel has a strong line-up of chefs, restaurateurs and food aficionados such as Ranveer Brar, Kunal Kapur, Rocky Singh, Mayur Sharma, Gautam Mehrishi, Vicky Ratnani, Maria Goretti, Pankaj Bhadouria, Ajay Chopra and Rakhee Vaswani. Actress Dia Mirza and Zarine Khan made their television debut of Living Foodz with their shows Ganga, The Soul of India and Spices & Secrets with Zarine Khan respectively. Apart from television programming, Living Foodz has created various consumer touch points through on-ground activations and successful brand franchise such as Living Foodz Epicurean Guild Awards, Living Foodz Powerlist Awards, Food Fiesta, etc. Whilst the channel’s television viewership has climbed rapidly since its launch, it has also garnered a significant online fan following due to its engaging and informative style content. Having raised the bar for Indian lifestyle on television, Living Foodz has steadily gathered a strong fan base for its unique offerings, and has successfully emerged as a one-stop lifestyle destination.

About Living Entertainment Enterprises Pvt Ltd:

Living Entertainment Enterprises Pvt Ltd in India is the company housing all the brands of the Living network belonging to Essel Group. The Living Group of channels already exists in the international markets catering to a large audience in the health and lifestyle space. Living in India aims at bringing alive all things factual with an element of entertainment in order to appeal to global audiences. The Living group of channels in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.

The company’s pioneer channel is Living Foodz the international food & lifestyle channel that has a universal feel and appeals to the new age Indian. In the future the space will see launch of more channels under the Living Entertainment group fulfilling the growing need of Factual Entertainment of the audiences.

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