~SABGROUP’s digital initiative Happii-Fi garners over 10 Million views and 2 lac subscribers~
Mumbai, 18th April 2017: SABGROUP’s digital initiative – ‘Happii-Fi’ has become one of the fastest growing YouTube Channels in India today.The channel went live with four new enticing content pieces with a mix of digital videos in a span of one week starting 23rd January 2017, setting a new benchmark in the digital world by clocking over 10 million views and 2 lac subscribers in less than 80 days, leaving behind competition such as Filtercopy & Arre who touched 2 lac subscribers in approx. 495 days* & approx. 274 days* respectively.
Happii-Fi has introduced the audience with unique concepts like “Bro-Court”- a take on the life ofengineering college students and their issues that are solved by “BRO” played by the YouTube sensation Bhuvan Bam (BB Ki Vines), Janhit Mein Jaari - a show that talks about global current affairs giving it a humorous touch, Rat Race – an animated series revolving around rat friends working in a call centre called rat race teleservices and Peepal Ka Pedh Party – an alternate take on the UP state elections lead played by Bhojpuri superstar Dinesh Lal Yadav (Nirahua) whose fate takes an unusual twist when he is selected as the face of the new party ‘Peepal Ka Pedh Party’ floated by a corrupt, out of power minister.
Happii-Fi started a new trend in the digital content space with its light hearted mix of comedy content which is beyond the obvious web series & webisodes catering to a variety of audiences across demographics. The channel has shown rapid progression & further promises an upward trend in the coming weeks, with more & innovative concepts in the pipeline loaded with laughter and humour & to make it even bigger and amplify this massive reach.
ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unmatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.
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