‘Thoughts we all have at the office’ ft. Sonakshi Sinha is the latest video from FilterCopy, the sharable content platform created by Pocket Aces. In order to provide a humorous sneak peek of Noor's character, the makers of the film reached out to FilterCopy to collaborate on a relatable, funny short video that the brand is popular for. This video wittily chronicles daily thoughts of people while at work – be it during a meeting or while your boss screams out your name unexpectedly.
Starring in this video is the ravishing Sonakshi Sinha who in her upcoming film will be portraying the character of a journalist-writer Noor who navigates her way through Mumbai through her many misadventures and love life. Noor movie is based on Pakistani author Saba Imtiaz's novel Karachi, You're Killing Me!
The video rightly and precisely describes what office goers feel and think throughout the day when boredom strikes or not, while at work. It hilariously describes what thoughts Sonakshi has while sitting in long meetings, deciding what to have for lunch, getting a glimpse of the boss just before leaving for the day, excuses for reaching office late, when her boss screams out her name out of a sudden et al.
Watch the video Here!
About Pocket Aces:
Pocket Aces is one of the fastest growing digital entertainment companies in India today. The company conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). Pocket Aces has clocked over ~100 million organic video views in the last 3 months, and is quickly becoming the digital company of choice for Indian advertisers. Pocket Aces uses data analytics extensively to create and analyze content, understand audiences, and optimize distribution and marketing spends.
About Filtercopy:
FilterCopy is Pocket Aces’ shareable content platform. It is one of the most popular digital brands in India today that offers snackable, mixed-media, millennial-focused, general interest content. The brand currently publishes 3-4 short videos/sketches and 60-80 articles every month.