Celebrates Smaaash’s 1st Anniversary along with Sachin Tendulkar’s birthday
BENGALURU, April 24, 2017: Virat Kohli, Indian Cricket Team captain and Youth Icon of SMAAASH, visited his favourite gaming destination-SMAAASH Bengaluru located in 1 MG LIDO Mall. SMAAASH, India's much acclaimed, world class gaming and entertainment centre that marries sports, virtual reality, music and dining into a highly immersive, evolved, interactive and innovative social experience for family, friends and children alike.
Virat said, “It’s a pleasure to be part of SMAAASH as this has been my favourite hangout spot since its inception in the country. SMAAASH stands out for its unparalleled energy and it was always a grand feeling to visit this place and enjoy the games and the cutting edge of virtual reality.”
Speaking on the occasion, Shripal Morakhia, Chief Imagination Officer, Smaaash Entertainment Pvt. Ltd., said: “Having Virat as the youth icon of SMAAASH has added an exciting dimension to the brand. His energy and zeal for sports perfectly resonates with SMAAASH and its fans, and this association has been well received by enthusiastic SMAAASH and Virat fans across Bengaluru. I would like to thank Bengaluru for accepting Smaaash and making it a go-to gaming and food and beverage destination in Bengaluru!
SMAAASH, renowned for its blaze of a trail with pioneering concepts continues to be a unique and cool, multi-sports entertainment zone designed to give you an adrenaline rush. Along with its gaming arena, Smaaash also boasts of the Mighty Small restaurant which is a carnival themed and one of its kind in the city. It’s a heaven on earth for every foodie, as it offers a wide array of lip-smacking options. Hence becoming the perfect place to hang out after your gaming sessions!
About Smaaash
Founded in 2012, Smaaash is India's much acclaimed, world class gaming and entertainment center that marries sports, virtual reality, music and dining into a highly immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by creative ideator Shripal Morakhia, Smaaash pioneers the field of sports simulation technology (having created the world’s first 360 degree Cricket Simulator) and proprietary gamification technologies (such as a unique twilight bowling zone, motor racing and bike racing simulators and the city's most brilliant go-karting track).
Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360 etc.
Smaaash implores the child in you to forget all decorum and joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. With its current presence in Mumbai, Gurgaon, Hyderabad, Bengaluru, Noida and Ludhiana, Smaaash also skites as India's only entertainment powerhouse to open doors in foreign shores with its upcoming Mall of America launch. Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, Smaaash has something for everyone - whether it be a 7 or a 70 year old - making it a perfect destination for kids of all ages.