All India Radio?s revenue arm marks golden jubilee

 Amid an era of impossibly expensive TV and print advertisements, All India Radio (AIR) charges as little as Rs 400 for 10 seconds on its primary network. It comes with the advantage of having the largest reach of any broadcaster in the world.AIR is preparing to celebrate a rare milestone in its journey. Its Central Sales Unit (CSU), the nodal unit at Churchgate which books commercials for all AIR channels nationwide, will complete its golden jubilee October 1, 2018.

All India Radio has 201 primary channels and local radio stations, 41 Vividh Bharati stations, 25 FM Rainbow and five FM Gold channels. Festivities began Wednesday at the AIR auditorium near Churchgate. A show called 'Lok Dhara' featured bhangra dancer Nirmal Sidhu, lavni artiste Surekha Punekar and Rajasthani Langa-Manganiyar folk musician Bundu Khan who brought the house down.

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Forwarded By: Alokesh Gupta,New Delhi,alokeshgupta@gmail.com

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