DD merchandise like T-shirts, coffee mugs, sippers now available on Amazon

Doordarshan's merchandise like T-shirts, coffee mugs and sippers with the tagline "I am in your DNA, I am your Doordarshan" will now be available on the e-commerce platform of Amazon India.

The move is aimed at re-establishing the brand value of Doordarshan and introducing DD's memorabilia to the younger generations as the channel of India.

Launching, Doordarshan's souvenir store on Amazon in New Delhi today, Prasar Bharati Chairman A Surya Prakash said, this is a brilliant initiative to connect with not only DD's loyal audience of generations but also the youth of India. He also stressed the need to enhance the relevance of Public Service Broadcaster in today's time.

Prasar Bharati CEO, Shashi Shekhar Vempati said, the connecting with new-age digital India is the vision of Doordarshan as they are the torch bearers of tomorrow's growth in the country.

Source :- http://bit.ly/2W5oWLI

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