Watch the video here: https://www.youtube.com/watch?
(Santa Monica, CA) —French DJ and producer DJ Snake has shared the incredible new video for his hit single “Magenta Riddim.”Filmed in India the video pays tribute to the massive influence Indian music has had throughout both DJ Snake’s history and latest festival banger.
Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for “Up & Up”), the “Magenta Riddim” video follows a squad of firefighters who can’t stop dancing—the pride and joy of their small Telangana town. Much of the talent and crew involved in making the “Magenta Riddim” video are local artists who’ve worked on legendary films in the realm of Tollywood (the Telugu-speaking film industry).
“Magenta Riddim” is one of the latest culture-spanning singles dropped by DJ Snake. DJ Snake is both reclaiming his dance roots and pushing his artistic boundaries to create music that celebrates the global culture.
Released via Geffen Records in February, “Magenta Riddim” has amassed over 20 million streams to date. It’s premiere being at his sold-out Accord Hotel Arena show in Paris in February.
It’s also earned praise from outlets like Complex, who hailed the track as a “solid reminder of DJ Snake’s range and his ability to expertly fuse a variety sounds and styles.”
MORE ON DJ SNAKE
Magenta Riddim was first played in DJ Snake’s sold out Accor Hotels Arena, Paris.
Released in 2016, DJ Snake’s debut album Encore hit No. 1 on the Dance chart and Billboard’s Top Dance/Electronic Albums chart, in addition to debuting in the top 10 around the world (including at No. 8 on the Billboard Top 200 chart). Since scoring his first No. 1 record with “Let Me Love You” feat. Justin Bieber, DJ Snake (AKA William Grigahcine) has achieved major success with hits like “Turn Down For What,” “Get Low,” “You Know You Like It,” “Lean On,” and “Middle.” His most recent hits also include the 2017 releases “A Different Way” feat. Lauv which was premiered in his historic show becoming the first DJ to play atop the Arc De Triomphe and “Broken Summer” feat. Max Frost. Last month, DJ Snake landed at #9 on the first-ever Billboard Dance 100 artist rankings. The Paris-bred musician will continue his global ascension by headlining Festival dates worldwide.
DJ Snake has taken time to drop records he feels connects with his roots since his return in Sept 2017, dropping a string of records and 3 more to come in the next 4 weeks.
MORE ON GAL MUGGIA
Gal is a Grammy nominated video director. Growing up in Tel-Aviv he started making music videos for the local hip-hop scene at a young age. His love for visual storytelling has led him to work on a variety of projects from narrative to music videos, title sequences and commercials.
He has worked with Coldplay, Borgore, Dudu Tassa among others. Gal is also a writer and editor with a deep understanding of post production, a combination which has made is work stand out time and time again. His work has earned him awards and nominations in the Cannes Lions awards, the Grammys, VMA’s and Camerimage , just to name a few.
MORE ON VANIA HEYMANN
Vania’s body of work has quickly made him a household name in the digital world. Aside from his many technical skills, he often shoots, edits and designs the VFX on his own projects. He has worked with artist such as Bob Dylan, Ceelo Green, Key’ n Krates and more. Vania’s work is frequently noted for his ability to capture humanity with a sense of humor, depth and stunningly detailed imagery. His work has earned him awards spanning from the Grammys, D&AD’s Next Director Award, The Webbys, Cannes Lions, VMA’s and many others.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.