~Unveils the Spring Summer collection 2018~
11th April 2018: Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab introduces their latest trendy spring summer collection 2018. The collection adds finishing touch to the season’s free–spirited mood with a touch of dynamism. Nova Eyewear’s new range of trendy eyewear exhibits sheer sophistication and style. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious crowd of today. Nova Eyewear’s Spring Summer collection will certainly add a hint of refreshment to all regular style codes and at the same time elevate the fashion statement of the generation.Blending style with technology and resonating their philosophy of ‘Vision Meets Fashion’, the new collection notches up one’s style a bit higher, at the same time protecting the eyes from the harmful UV rays. The uniqueness of this brand stands in the fact that this style-technology blend not only caters to the usual style conscious masses, but also ensures that people with eye power are well equipped to make their style statement this summer.
Spoilt for choices the spring summer collection has an offering for everyone. Models like Matteo and Angelo for men, pampers the inner macho with the shiny rims in black and brown. The solid grey and gradient brown tints with the silver flash bring the ‘look to die for’ factor to one’s wardrobe. Vittoria, Martina and Marta with varied colours of frame like shiny demi black, shiny demi olive and shiny translucent blue are the highlights from the women’s collection. The classy blue mirror that comes with Marta is a must-have pick, for the style goddess in you.
Catering to younger generation and their demand for style, the spring summer collection has a range for the young teens as well. Chiara with the crystal shiny olive frame, solid grey tints and the silver flash, talks volumes about the direction the youth style is moving in.
Breaking the stereotype of limiting one’s style to the daily chores, Nova also has a range for the sporty ‘you’. Wear your style when on field with the hardy sunglasses Carlos, which flaunts a matt royal blue frame, with solid grey hues and a blue mirror to add that bling!
Speaking about the launch Ms. Pammi Jamalpuria, GM-Corporate Marketing, Vision RX Lab said, “This spring summer collection is special to us as we have gone an extra mile to understand the style factor that the people are looking for. We being specialists in powered sunglasses; we always endeavour to match up the style of the people along with taking responsibilities of the technicalities involved. This collection flaunts a wide range of playful hues, which is sure to satisfy your fashion quest this season. Find your new season match from the array of our huge collection and discover the fashionable self.”
About Vision Rx Lab:
Vision Rx Lab is one of the largest ophthalmic Rx lens manufacturers in Asia, offering complete lens solutions ranging from traditional to digital Rx lenses, hard and AR coatings, tinting, glazing and mounting. The internationally renowned company, a joint venture of GKB Rx Lens and Essilor, has been producing high quality organic and mineral Rx lenses for around 58 years. The group’s wide range of products also includes fashionable frames and Rx sunglasses.
Vision Rx Lab has tie-ups with world-renowned lens companies like Seiko, Rodenstock, Serengeti, Transitions, Younger Optics, Optima, Vision Ease and Corning, among many others, to deliver innovative lens products and world-class optometric solutions.
Vision Rx Lab has its headquarters in Kolkata. Its large infrastructural set-up comprises 19 manufacturing labs, including digital labs, and 23 service centres that are spread across the country. The company has overseas branch offices in Dubai and Canada for efficient management of exports catering to its large international market.
For more information on Nova range of products, please visit https://www.novaeyewear.com/
Available in all leading optical retail chains in India.