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Theme - Journalism jargons |
For aesthetic purposes, newspaper designers who work on news pages resort to adjusting this space. This happens mostly in headlines, and not so much in the article text.
Since all letters of our alphabet are not of the same shape, when some of them are adjacent to each other, the spacing between different letters of words wouldn't be uniform. The most well-known example is when letters A and V or W or Y are beside each other.
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Source: Practical Typography |
TO KERN OR NOT TO
There is no one-rule-fits-all solution for this. Whether to kern or not, if so, how much or how less, depends on many factors like which are the letters we are talking about, the size of the font, whether there are lines above and below etc.
It's more to do with the look for the word in a larger context. However, in most cases, words of a sentence look better to our eyes when they are closer to each other rather than when they are spaced out.
(This post is a part of the "Blogging from A to Z Challenge April 2019".)