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Mumbai, April 27, 2017: Lavazza, a coffee company fueled by creativity and innovation, recently joined forces with GRAMMY nominated singer/songwriter/producer, Charlie Puth, for the debut of his newest smash hit “Attention,” the first release from his forthcoming sophomore album and follow-up to his RIAA Platinum certified debut NINE TRACK MIND. Lavazza is a proud supporter of Charlie Puth and his musical endeavors, and Lavazza product can be seen throughout the newly released “Attention” music video, now streaming at Puth’s official YouTube channel.
The “Attention” record was premiered through an immersive music exhibit on Melrose Avenue in Los Angeles called The Attention Room, where on opening night, Lavazza energized guests with the Coffeetail 50 - a cold-brew coffee based cocktail over ice made with rum and a refreshing lemon twist - as well as signature Lavazza Espressos.
The Attention Room, now open to the public every day through April 30, features an LED infinity tunnel - soundtracked to Puth’s new single “Attention” - with a visual experience architected around the concept of replicating the brain’s reaction to receiving attention. Similar to the feeling of drinking a cup of Lavazza coffee, an audience’s exposure to The Attention Room ignites feelings of excitement, joy and the “rush” one would experience while receiving attention. Located at 8017 Melrose Ave, The Attention Room is free and open to the public Monday – Friday:3pm – 11pm and Saturday & Sunday: 1pm – 11pm.
Established in Turin in 1895, and owned by the Lavazza family for four generations, Lavazza plans to continue to support creativity and innovation across several mediums as they expand their presence throughout the U.S. market.
About Lavazza
Established in Turin in 1895, Lavazza is an Italian coffee producer owned by the family of the same name for four generations. The world’s sixth ranking coffee roaster, today the Group has operations in more than 90 countries, through associated companies and distributors, and exports 53% of production. After the acquisition of Carte Noire, Lavazza employs about three thousand people and has a turnover of 1,473 million euros (2015 financial statements). Lavazza started out life by inventing the concept of coffee blending, or the art of combining different varieties of coffee from different geographical areas, in a process that remains a feature of most of the company’s products. The company also has a tradition stretching back over 25 years in the production and marketing of portioned coffee systems and products and is Italy’s leading player in the espresso capsule system segment, with operations in all business areas: home, away from home and office, with a focus, as always, on innovative technology and consumption systems.
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» LAVAZZA JOINS CHARLIE PUTH FOR THE PREMIERE OF HIS NEW SINGLE “ATTENTION”