· Flag of Signature Art Collection of Paithani
· Live demonstration of renowned Calligraphy Artist Achyu Palav on Paithani saree for the first time
· Exhibition at Ravindra Natya Mandir , Prabhadevi from 4th Oct – 8th Oct 2017
Mumbai 4th Oct 2017:
The 28th edition of the New Wave Paithani festival, the oldest festival for Paithani series was flagged off today at Ravindra Natyamandir. Yeara afteryear the festival has grown in leaps and bounds from being just an exhibition to a festival full of various hues, colours, intricate work and designs & trends, this annual event today spans across five days, where thousands flock to in order to have a glimpse of their peefect, authenticated paithani saree.
As Chief Guest, 75 year old Ms. Sarita Fadnavis, mother of CM Shri. Devendra Fadnavis shares, "I am still in love with with my first Paithani Saree which I bought at the time of my son's wedding, which was cream in colour". "Paithani indeed lives for more than 100 years", she shares while talking about handful of ones she owns.
The event also saw a live demo of unique bespoke, calligraphy art work on Paithani sarees by noted calligraphy artist Achyut Palav. The event flags of the making of the premium signature art collection of A Paithani Sarees with the help of various artists from the country". Various Diplomats from foreign consulates were also present at the inaugural ceremony of ‘New Wave Paithani’.
This year, at the latest edition of New Wave Paithani Festival, Paithani sarees will be given unique touch of bespoke art work which promote regional culture and different forms of art on paithani saree through the initiative ‘Paithani goes bespoke’.
On display are a wide colour range to choose from for the most preferred colours are ochre, red lavender, violet, purple, magenta, peacock blue and parrot green along with latest trendy colours like whites, pearl pink, pastels, off-whites, greys and blacks. It will thus exhibit more than 250 novel, exclusive traditional and designer Paithani Sarees exclusively sourced for this exhibition. The high-end sarees ranges from Rs. 7000 till 2.5lacs.
Ms. Sannidha Bhide, Festival Director, New Wave Paithani shares "New Wave Paithani Exhibition was founded by the Late. Saroj Dhananjay in 1989 with a vision to create a clean direct market for Paithani sarees for weavers of Yeola, a town in Nashik, Maharashtra. Paithani is a handwoven saree which came into existence hundreds of years ago at Yeola - hometown of traditional Paithani Sarees. She planned on doing this by hosting an exhibition ‘New Wave Paithani’, on annual basis in Mumbai. Hope this festival helps in reaching out to buyers and helps them in identifying genuine paithani sarees from the power loom products available in the market.