Manav Dhanda, CEO, SABGROUP said, “Our belief in rigorous research, pushing boundaries and constant innovation has enabled us to create new milestones. Creating value for our key stakeholders from consumers to advertisers is a vision underway as indicated in Mastiii’s latest record of 142mn impressions, which is phenomenal considering music is the only genre where the content is 100% duplicable. Mastiii’s untameable reach is a stamp of the deep understanding the team has of consumers taste and preferences, which has also led to the increased loyalty of our viewers. The channel’s TSV is as high as 34.68 mins leaving competitors far behind in the race with 9XM (24.54 mins) & Sony Mix (23.5 mins), showcasing the high stickiness of our content.”
The music genre has vastly evolved in the past decade, with Mastiii harnessing the lead amongst competitors like B4U Music, Channel V, MTV Beats and 9XM. Interestingly enough Mastiii’s current reach (122.5mns) has outdone even top GEC’s like STAR Plus (118mns), Colors (117mns)& Sony Pal (122mns).
ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unmatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.